Iasonas AntonopoulosProduct Development Director

2011 Copyright | M-STAT

The Mobile InternetRevolution

M-STAT mobile solutions

M-STAT | The Mobile Internet Revolution

M-STAT

• We consult, design & deliver solutions for the mobile ecosystem.

• We help you reach your audience through mobile communication channels.

• We provide mobile and web messaging services. (bulk sms, push notifications, PSMS, email)

Your mobile partner

M-STAT | The Mobile Internet Revolution

• We integrate m-payments and content access toyour business procedures.

• We provide mobile support for governmentprocedures: M-TAXIS, Tax Card.

• We develop mobile sites and mobile applications.

• We exploit all mobile channels and “mobile” yourneeds.

M-STATYour mobile partner

M-STAT | The Mobile Internet Revolution

Mobile

Mobility

Communication channel

M-STAT | The Mobile Internet Revolution

Freedom

Internet

Knowledge

Data channel

Power

M-STAT | The Mobile Internet Revolution

Mobile Internet

So why is Mobile Internet Revolutionary?

Mobile data channel

M-STAT | The Mobile Internet Revolution

Devices are better

With enhanced features and functionalities

M-STAT | The Mobile Internet Revolution

Provided services are wider than ever

Video GPS

Social services

VOIP telephony

Entertainment All kinds of apps

M-STAT | The Mobile Internet Revolution

Mobile Internet Revolution: It’s all in the use

Viva la revolución móvil!

M-STAT | The Mobile Internet Revolution

What are the statistics telling us?

Source: Morgan Stanley research - “Internet Trends”

Mobile Internet Users > Desktop Internet users within 5 years

M-STAT | The Mobile Internet Revolution

What are Cisco’s Forecasts for Global Mobile Data

• Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row.

• In 2010, mobile data traffic was three times the size of the entire global Internet in 2000.

• Global mobile data traffic will increase 26-fold between 2010 and 2015.

• There will be 788 million mobile-only Internet users by 2015.

for 2010-2015

M-STAT | The Mobile Internet Revolution

Mobile Internet data

Different types of data are combined in mobile usage:

• Online & geolocation data → custom location based services and information

• Online & sensor device data → enhanced controls and monitoring data

• Online & real life data → augmented reality to the handset

M-STAT | The Mobile Internet Revolution

Mobile Internet user profile

• Does not necessarily have 3G on at all times.

• Is far more demanding than the usual internet user.

• Is more social and more interactive through his device.

• Is in favor of micro payments over credit card purchases (for in app purchases and small amounts).

M-STAT | The Mobile Internet Revolution

Connectivity & sharing

• User actions are device centric and exhibit user’s need for sharing.

• Convergence between smartphones, tablets and personal computers requests for devices to be “connected”.

• The cloud is “loud”, out and ready to sync our devices.

M-STAT | The Mobile Internet Revolution

Habits have status: “online”

• We are online.

• Our friends our online.

• Calls are online.

• Data are online.

• The weather is online.

• Our choices are online.

• My boss is online.

• This whole trip to Infocom was planed and scheduled online.

• Do I want to be offline?

M-STAT | The Mobile Internet Revolution

With Mobile Internet

The sky is not the limitM-STAT | The Mobile Internet Revolution

So where does everyone stand?

The operators say“ARPU!

We’ll have to measure mobile internet data volume!”

The VASP’s think“Let’s do business!

New products & services to generate user experience.”

The users feel“It’s new, I want it, I need it!

But… it’s expensive and it’s consuming my battery.”

M-STAT | The Mobile Internet Revolution

Plan your mobile strategy

Win the Mobile Internet Revolution!M-STAT | The Mobile Internet Revolution

Be mobile optimized

• Select your strategy

• Target your audience

• Respect their bandwidth

• Boost the performance

• Enhance the experience

• Think out of the box

• Select a partner

M-STAT | The Mobile Internet Revolution

WIND DATA COUNTERAre you a frequent mobile internet or Wi-Fi user?Easily and quickly control your mobile internet data usage!

• Set limits on data usage from your phone and activated alerts when these limits are reached• Activate monthly mobile internet packages (post-paid subscribers except WindToAll)• Reset all or specific counters whenever you wish

Use Case: Wind Data Counter

M-STAT | The Mobile Internet Revolution

WIND STORESLooking for the nearest WIND store? WIND STORES provides useful information on all WIND stores in Greece!

WIND STORES locates the nearest WIND stores to your position, provides detailed directions on how to get there and informs on all current WIND store offerings.

Use Case: Wind Stores

M-STAT | The Mobile Internet Revolution

DIGITALLIFE.GR

Use Case: Digital Life iOS

This is the iphone app of the famous technological site Digitallife.gr

Experience the digital side of Life using this application.

Easily access the content of this technological portal and stay in touch with everything that happens in technology.

M-STAT | The Mobile Internet Revolution

dosmsUser friendly SMS client for sending web2SMS.Send SMS to Greece and other European countries in low rates with this incredible client .

Enjoy advanced features as:• SMS Scheduler• Creation of contact categories and multiple SMS sending• SMS sending through www.dosms.gr website

Use Case: dosms

M-STAT | The Mobile Internet Revolution

THANK YOU Iasonas AntonopoulosProduct Development Directori.antonopoulos@m-stat.gr

M-STAT | The Mobile Internet Revolution