The Millennial Think Tank For Brands

by ArCompany

Millennials are an influential bunch

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They are digital natives

In other words, a large amount of their life is spent online.

Younger Boomer

250

200

98

50

Millennial

Gen X

Other Boomer/Silent

Average number of Facebook friends. Source: http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/

There are also a lot of them

Some estimates are that they make up as much as a quarter of the population.

Gen Z

24%

Millennials 24%

Boomers 24%

GEN X 16%

Greatest/Silent 12%

Source: http://www.nielsen.com/us/en/insights/reports/2014/millennials-breaking-the-myths.html

Becausethey’reonline so muchand technologyfor serving contentis advancing so rapidly, marketers / brands covetthe Millennial attention span.

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But narratives by both media outlets and brands around how millennials view / interact with the world are frequently overly simplistic…

They require

constant validation

They are cheap, but will spend unbelievable amounts of

money to have the latest

technology

They are attached at

the hip to their

parents

They don’ttake direction from superiors

in a work environment

Labeled asentitledprivilegednarcissistic

Millennials are:

At ArCompany, we decided it was time to let Millennials speak for themselves.

What they value in media and brands

We started the Millennial Think Tank,a weekly on-air broadcast featuring:

A range of people in their late teens to early 30s

Conversations on perceptions of Millennials + what their overall priorities are

We heard directly from Millennials who were tired of the labels…

“I feel that I am going to be going into a world

where nobody is going to take me seriously, and

people are going to look down on me because I wasn’t lucky enough to

be born a few years earlier.”

Kiernan McGinnis

We also heard their views on things like brand ethics and transparency…

“I would love to have corporations be

accountable for their actions, and often

when I have the ability to spend more money at an ethical

place I will.”

Samantha Estoesta

“Do what you can, when you can, when you have the extra

dollar. I kind of approached things that way throughout

my 20s, so even when I was in college it was constantly there as the same idea:

where is my money going, as a vote, as a reminder of what

I want my country to be, what I want these companies to

be.”

Judy McCloskey

As the Think Tank progressed, we learned they had strong views on:

Brand ethics

Customer service

Debt Financial services

Higher education

Globalization Privacy Entrepreneurship

How can the Millennial Think Tank help your

brand?

The Think Tank is not for everyone.

Being digital natives doesn’t just mean that Millennials are shaped by the technology, it also

means they are shaping the technology itself, and conversations about what matters / how that digital

world is actually built.

“Building connections and human relationships are far more important

to Millennials than owning things.”

Amy McCloskey Tobin - ArCompany

If you’re already engaged in orwould like to start a serious conversation about the sustainability / long term success of your brand, particularly on the web, then theMillennial Think Tank is for you.

The Millennial Think Tank and ArCompany can help you:

Alignwith, andlearn from Millennials

Get specific before and after insightsand feedback onyour brand orbrand initiatives

Access unfiltered perspectives in areas like product development, marketing, and customer service

Gather unbiased, independent research, including from social and community

driven channels on the web.

At ArCompanywe take acomprehensiveapproach

We help you find deep product, marketing, and/or customer service insights from Millennials that have experienced your brand or similar brands in your space.

Initialthink tank session typically virtual, can be in-person as needed.

Set upthe right mix of Millennials for your thinktank.

Createthestructureto get you meaningful / relevant answers.

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Once the thinktank session is complete, we’llget it transcribed, dig into theinsights it contains, and send them back your way.

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6 We thenwork with you to create a framework for implementing those insights.

If you’d like more information on Millennial Think Tank for brands, to discuss sponsorship of the general weekly broadcast, or interview us for a story, email:

Amy Tobin a.tobin@arcompany.co

Hessie Jones h.jones@arcompany.co

Contact information