The Meaning of Color

REDRED

REDRED

color of fire and blood - associated color of fire and blood - associated with energy, war, danger, strength, with energy, war, danger, strength, power, determination as well as love power, determination as well as love

emotionally intense emotionally intense highly visiblehighly visible brings text and images to the brings text and images to the

foreground foreground

ORANGEORANGE

ORANGEORANGE

joy, sunshine, and the tropics joy, sunshine, and the tropics enthusiasm, fascination, happiness, creativity, enthusiasm, fascination, happiness, creativity,

determination, attraction, success, determination, attraction, success, encouragement, and stimulation encouragement, and stimulation

associated with healthy food and stimulates associated with healthy food and stimulates appetite appetite

color of fall and harvest color of fall and harvest symbolic of strength and endurance symbolic of strength and endurance catch attention and highlight important elementscatch attention and highlight important elements

YELLOW

YELLOW

• warm and cheerful - stimulates mental activity and generates muscle energy

• associated with food

• unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety

GREENGREEN

GREENGREEN

color of nature color of nature symbolizes growth, harmony, freshness, symbolizes growth, harmony, freshness,

and fertility and fertility suggests stability and endurance suggests stability and endurance means safety means safety

BLUEBLUE

BLUEBLUE

color of the sky and sea color of the sky and sea associated with depth and stability - associated with depth and stability -

symbolizes trust, loyalty, wisdom, symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, confidence, intelligence, faith, truth, and heaven and heaven

calmingcalming

PURPLE

PURPLE

• associated with royalty

• symbolizes power, nobility, luxury, and ambition

• wisdom, dignity, independence, creativity, mystery, and magic

WHITE

WHITE

associated with light, goodness, innocence, purity

color of perfection means safety, purity, and cleanliness depicts faith

BLACK

BLACK

• associated with power, elegance, formality, death, evil, and mystery

• denotes strength and authority • considered to be very formal,

elegant, and prestigious

Color Processes

CMYK RGB

CMYK

Cyan, Magenta, Yellow, and Black

Used for high quality printing

RGB

Red, Green, and Blue Used for computer (and

other) screens

The End