Team

The Maverick Invaders

1. Existing

Digital Market

Competitor

1. Using

goodwill, can

have the

Digital Market too

1. Low Market

Share in Digital

Platform

1. Print Media

Market

Leader

2. Credibility

S W 0 T

Situation

Analysis

RACE Planning - Model

Reach Act Convert Engage

Reach

Social Media App Marketing SEO

For Digital Platform

Reach

Television Billboard Radio

For Print Media

Act

“don’t read usRather Just use us ”

The Daily Planet

Cause BRAVO reads“ The Daily Planet ”

Why Social Media & App Marketing ??

78% Traffics Coming from Phone

34% Growth of Mobile AD

65% Revenue FB Gain From Mobile

Convert

Lifestyle Magazine

Blog Site

Health Article

Desperately Seeking Job

Exclusive Game Analysis

Tech Prediction

Engage

Festival Gift

Engage

Fast Response

Engage

Active Fan page

Growth plan

Online TrainingTrainingJob Site

Course Of Action

Reach Act Convert Engage

6 Month 5 Month 4 Month Continuous

Monitoring & Evaluation

Sales Growth Social Media Reach

Continuous Tracking Periodic Market Research

Top Mind Association

Budgeting plan

Digital Media 70 %

Print Media 20 %

Marginal Cost 10 %