The Many Faces of Ad Fraud and How To Protect Yourself

Post on 14-Apr-2017

1.125 views 0 download

Transcript of The Many Faces of Ad Fraud and How To Protect Yourself

1

2

3

Centro was founded in 2001, with 37 offices around the country and over 700 employees.

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

TURN OFF CLICK-BASED OPTIMIZATION

AVOID EASY-TO-FAKE CAMPAIGNS GOALS

EMBRACE DEFENSIVE BUYING TACTICS

REFUSE TO PAY FOR FRAUDULENT IMPRESSIONS

25

http://bit.ly/StopAdFraud