Post on 30-May-2015
“entendre” In French the verb to listen is entendre, from the same root as “entender”, to
understand in Portuguese.
“sen;re”
The Italians go a step further. They use the verb ‘sen;re’, both for listen and feel.
The Listening Agency is a consultancy specialized in helping brands to understand and engage with people in the digital age. We employ ethnographic and innova;ve qualita;ve research methodologies to get closer to the lived experiences of people allowing our clients to beFer understand their aGtudes and behaviors as consumers and as communicators. Based in São Paulo we are also an affiliate of TWResearch in London.
PEOPLE LISTENING BRAND LISTENING
TREND AUDIT
BRAND EXPRESSION
DEEP LISTENING
DISCUSSIONS
COLLECTIVE VOICES
INSIGHT BRAZIL
BUSINESS STATEMENT
The Listening Agency
Market Trends and consumer behaviour
Ethnograhic Research Diaries, Vídeo Portraits, Digital Research
Reports about the Brazilian market and Brazilian consumers
Collaborative Projects Online and Offline panels
Brand Essence Presence and Positioning
Benchmarking & Desk Research Media Planning Pitch Preparation
Focus Groups Depth Interviews Street Interviews (Vox-Pops)
CONVERSATIONS WITH…
PEOPLE LISTENING BRAND LISTENING +
CROWD LISTENING
Quant Studies – face to face / online
“Open has revolu;onised everything we do… culture doesn’t exist in a vacuum and that’s what our open plaPorm gives us is a conversa;on and there’s really only a point to a conversa;on if its two people listening to each other” Catherine Shoard, The Guardian, Reino Unido
Digital Debates
Clients Our clients reflect a broad range of market sectors both here in Brazil and internationally
Media & Technology
FMCG
Culture & Sport
The Youth Market
Marketing & Communications
NPD – all stages and from new mobile aps to new clothing lines
Trends & benchmarking – comparative studies
Branding studies– values, competitive mapping
Projects We provide that inform decision making and brand strategy across various market sectors
Communications – marketing, events e campaigns
Audience Profiling – behaviour, needs, segmentation studies
Product evaluation – from TV programmes to cultural events
Methodologies We use an array of methodologies speciofic the needs of each individual project
Traditional Methodologies– Focus groups and depth interviews
Ethnographic – participant observation, video diary & scrapbooks
Collaboration – creative methodologies such as panels and forums
Digital Tools – online discussions, monitoring of online behaviour
Desk e Desktop – research & insight from secondary sources
Listening + We also undertake our own projects exploring a range of changes in Brazilian society
Brasil@Home: an ethnographic project exploring the differences and transforma;ons in the rela;onships between Brazilians and the concept of home.
3iT: An exploratory project to understand the rela;onship between an ageing popula;ons and new media technologies
Digital Lives: an ongoing project which explore issues of ethics, e;queFe and the opportuni;es and challenges
associated with digital media
“When people talk listen completely. Don't be thinking what you're going to say. Most people never listen. Nor do they observe. You should be able to go into a room and when you come out know everything that you saw there and not only that. If that room gave you any feeling you should know exactly what it was that gave you that feeling”
Ernest Hemingway: "Mister Papa", LIFE magazine (1949)
Ethnographic Research
The Da Silva Family, Londrina, Paraná
Conversations with The Listening Agency
We don’t just react to trends. We also like to ini;ate interes;ng conversa;ons for our clients. Recently we bought Piers Jones of The Guardian to discuss their ‘Digital First’ strategy and Facebook applica;on with the Brazilian media.
Conversations with The Listening Agency
The challenge of crea;ng engaging content isn’t just something which confronts our clients. We also regularly contribute to academic literature and publica;ons such as Meio & Mensagem, Proxxima (Brazil) and Contagious (UK)
Conversations with The Listening Agency
We also like to par;cipate in debates about contemporary culture via our par;cipa;on in events such as... -‐ Social Media Week, São Paulo -‐ “The Transforma;ve Power of Digital” Terra -‐ New Brand Communica;ons, SP -‐ TV Social, Brasília -‐ The Marke;ng Society Annual Conference, London
Ouvir é o percurso mais seguro e mais eficiente para ajudar na tomada de decisões que execu;vos seniores devem fazer. Ouvir bem pode em úl;ma análise significar a diferença entre uma carreira mais longa e uma mais curta” McKinsey Quarterly
Cultura Barulhenta