5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

The Last Mountain (Dada Films)Screening, Online and Print Campaign

DMA: Los Angeles Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign• Campus Circle worked with Dada Films on

promoting the release of The Last Mountain inLos Angeles. Our efforts included

• Online Marketing thru CampusCircle.comBanner AdsNewsletter AdvertisingTrailer/Online Editorial PostingsCalendar Listing

• Screening Campaign - Los AngelesScreening Page, Dedicated Emailing, Promo Ad,Banner Advertising, Social Media, E-ticketingsolutions, Stats on attendees, Pictures from the L.A.Screening.

• Social Media through Campus Circle channels(Twitter, FB) and select 3rd party channels.

• Print Advertising - Campus Circle Newspaper.

• Stats and values can be found throughout thisreport.

Campaign Statsfor all of Campus Circle’s outreach(1) Banner Ad - 250K impressions, 200 clicks (Value =

$3,000.00)(2) Newsletter Banner Ad - 2 wks, 32,450 emails per

week, 5,100 views, 100 clicks ($600.00)(3) Movie Trailer on website - 607 page views(4) Online Editorial - 707 views(5) Online Calendar Listing - 113 views ($75.00)(6) Screening Page - 3,072 views ($750.00)(7) Dedicated Email - 32,045 sent, Total clicks - 2,102

($1,282.00)(8) Promo Ad - 30k circ., 90k readership, 800 retail/40

schools, ($1,657.50)(9) Etickets for screening - 819 sent out x 2 = 1,638(10) Social Media - Campus Circle channels: Facebook -

5,825; Twitter- 2,085, Mt. High FB - 33K+ ($1,000.00)(11) Print Editorial - 30k circ., 90k readership, 800 retail/40

schools, ($1,657.50)(12) Release date Ad - 30k circ., 90k readership, 800

retail/40 schools, ($1,657.50)

Total Impressions - 250,000; Total Emails - 33,683;Total Page Views - 4,499; Total Clicks - 2,402;

Total Print Circulation - 60,000

Banner Advertising• Banner advertising for The Last Mountain appeared on our website, campuscircle.com. The

banner ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page viewsand 80,000 unique visitors. The Last Mountain banner ad has 250,000 impressions and 200 clicks. Thevalue of the banner ads was $3,000.00.

Newsletter Advertising• Banner advertising for

The Last Mountainappeared in our weeklyemail newsletter fortwo weeks.

• The Campus Circleweekly email newsletterreaches 32,450members per week in thegreater Los Angelesarea.

• The banner ads had 100combined clicks. TotalViews: 5,100.

• The total value of thebanner ads over threeweeks was $600.00.

Movie Trailer on website• The trailer for The Last

Mountain appears on ourwebsite. To date, thetrailer page has beenviewed 607 times.

Campus Circle - Online Editorial• The Last Mountain

interview withdirector Bill Haneyand RobertKennedy, Jr.appears online aswell as in CampusCircle newspaper.

• Since 5/23, thearticle has beenviewed 706 times.

• Campus Circlewebsite trafficaverages:

• 500,000 pageviews/month

• 80,000 uniquevisitors/month

Campus Circle - Calendar Listing• A calendar listing for

The Last Mountainpromoting the Q&Awith director Bill Haneyand Robert Kennedy,Jr. appears on ourwebsite.

• To date, the calendarlisting has been viewed113 times.

• Campus Circle websitetraffic averages:

• 500,000 pageviews/month

• 80,000 uniquevisitors/month

Film Screening - Los AngelesCampus Circle screeningpages are an eticketingsolution that includesinformation about the film(trailer, website links,editorial) as well as ourretail partners.

The Last Mountainscreening was viewed3,072 during the course ofour campaign.

The value of eachsweepstakes page is$750.00.

Theatre (Los Angeles)rental value = $1,500.00.

Dedicated Email• Campus Circle sent out a

dedicated email to promoteThe Last Mountainscreening in Los Angeles

• The stats for the email wereas follows:

• Emails sent: 32,045• Total Clicks: 2,102 (6.6%)

• Value = $1,282.00

Bit.ly Click Thru Stats for theScreening Campaign

Campus Circle - Promo Ad (L.A)The Last Mountainpromotional ad thatappeared in Campus Circledirected our readers to thescreening page on ourwebsite to R.S.V.P. fortickets to the screening.

• Circulation - 30,000• Readership - 90,000• Distribution - 800 retaillocations and 40 collegesin Los Angeles.

Value = $1,657.50

Film Screening - Eticket (L.A.)

Campus Circle eticketsprovide informationabout the screening.Each ticket is codedwith a unique ID numberalong with therecipient’s name.

Film Screening Stats Page• For The Last Mountainscreening page, Campus Circlehad an accompanyingstats/demos page for the clientsto keep track of who was rsvpingto the screening.

Total Entries: 819

For example, the Los Angelesscreening demos include:• 51% - 18 to 34• 55% - Female• 22% - Hispanic• 34% - Caucasian• 14% - Asian• 07% - African American• 31%- Working Professional

Campus Circle - Social Media #1

Campus Circle placedLast Mountain posts forthe screening, editorialand the Q&A on ourSocial Media pages andour partner pages topromote the film. Thevalue of the Social Mediaoutreach was $1,000.00.

Campus CircleFB Fans - 5,825Twitter followers - 2,085

Campus Circle - Social Media #2An example ofa Twitter post.

Campus Circle - Social Media #3

Campus Circle Outreach - Print• Campus Circle printed a

full page ad for The LastMountain in the 6/15issue of our publication.A full page BW promoad appeared in the 6/1issue of our publicationto promote thescreening.

• Campus Circle isdistributed to 40 schoolsand 800 retail outlets inthe Los Angeles DMA

• Circulation: 30,000• Readership: 90,000

• The value of all the printads was $3,315.00.

Campus Circle - Print Editorial• Print Campaign

• An interview with director, BillHaney and Robert Kennedy, Jr.appeared in the 6/15 issue ofCampus Circle.

• Campus Circle is a weeklyalternative newspaper distributedto 40 schools and over 800 retailoutlets in the greater Los Angelesarea. In its 21th year, CampusCircle covers film, music, eventsand L.A. culture.

• The value of the full page article is$1,657.50

Campus Circle - Release Date Ad