THE KEYS TO MAKING FRANCHISEES HAPPY WITH YOUR ONLINE MARKETING PLAN Tipton Shonkwiler Plan Ahead Events, United Franchise Group President, CFE Erin Crawford United Franchise Group Vice President of Marketing & Development Lisa Sullivan Valpak Vice President of Marketing Nick Powills No Limit Media Consulting Chief Brand Strategist

AGENDA

• Brand Cohesiveness

• Online Localized Marketing Strategy

• Franchisor vs. franchisee content & messaging

• Social media management

BRAND COHESIVENESS

Should franchisee have their own websites and how does that affect everyone’s SEO?

ONLINE LOCALIZED MARKETING

To what extent should you let franchisees control their own local online marketing and

what should the franchisor be responsible for?

ZOR VS. ZEE CONTENT

How do you use online marketing to drive store sales AND franchise sales at the same time?

SOCIAL MEDIA MANAGEMENT

What are benefits/challenges with franchisees having their own SoMe footprints?

SOCIAL MEDIA MANAGEMENT

Which social media channels work best for franchisor and franchisee? What should be

posted and how much time should you spend?