The Journey so far – A presentation on my

Professional EngagementBy

Adey Thani

My position – where I stand

• Ethical living is the way forward.• Social responsibility as a designer.• Sustainability Exhibition.• Sustainability workshop.• Its not all about reduce, reuse and recycle.• Disadvantaged communities.• How designers can make the world go round.• Whats been happening.

A World in Peril?

So much needless waste and plundering.

Exhibition Flyer.

Waste to Glamour Exhibition II ( What can be made from rubbish)

The Workshop on sustainability

• Who is it for?• What was the objective of the exhibition?• What preparations were made?• Time projection.• The participants.

Workshop Snaps

The result

Is reduce, reuse and upcycle enough?

• Sustainable living is not all about the environment or is it?.

• Stop exploitation of disadvantaged people in all societies.

• Everyone has the right to earn a fair standard of living.

• Shouldn’t designers like you and I give craftsmen and women in disadvantaged societies a fair chance?

Hand-woven fabrics from other cultures.

What is wrong with these fabrics?

• They are durable• Colours are vibrant• Handmade• Cheap to produce compared to industrially

finished ones.• They are versatile and can be made into

anything modern and contemporary.

Thinking outside the box

• Local designers have been trying to change the end use of the products.

Letting the world go round.

• If designers in the West start using products from disadvantaged communities, they earn a living wage.

• No more Arab spring or civil unrests • Everybody is happy.

Where do i come in to this?

How did this come about?

• The 2012 Olympics• Cashing in on the Olympics• Tote Bags• Sales and Marketing/Advertising• Spitalfields Market• ‘Source’• My Iranian Friend

Samples of my tote bags

Necessity being the mother of invention.

• Funding my masters degree• Introduction to Jajim• Nostalgia• Outsourced• Designed messenger bags and rucksacks• Making samples• Finance

Contacting retailers

• Topshop• Urban outfitters• H&M• Charlotte Reid• Camden• Westend

Press & Networking

• Fashion Affair Magazine• Fashion show (Fashion meets Music)• Anglo-Nubian Fashion show• Uel Christmas fair (start-up Britain)

Fashion meets music

More Press

Networking

Christmas fair

More to come

Calculated risk

• Following my gut feelings• Not knowing whether I would get my

investment back• Following my passion• Research

Appreciation

• Thank you for listening!

Bibliography

• www.bbc.co.uk • Morris, S. -Fashion photographs• Braungart, M & Mcdonough, W (2009) ‘Cradle to Cradle’: Vintage

Books, London.• NOAA reports (2008,May 19) – ScienceDaily, retrieved December

13, 2011 from http://www.sciencedaily.com/releases/2008/05/080519134306htm

• -Carnegie Institution (2011, December 12). The case of the dying aspensScienceDaily. Retrieved December 14, 2011, from http://www.sciencedaily.com/releases/2011/12/111212153127.htm

• Environmental protection Agency.