Post on 27-May-2015
description
The iTunes App Store 5 fails. 5 solutions. 5 minutes.
Matt Mayer, ReignDesign (@matthewmayer)
Mobile Mondays, 2009.06.29
The review process
A few adjectivesSlowInconsistentOpaqueSubjective
Seven hundred Quidditch fouls are listed in the Department of Magical Games and Sports records… The full list of these fouls, however, has never been made available to the wizarding public. It is the Department's view that witches and wizards who see the list ‘might get ideas’
J.K. Rowling, Quidditch Through the Ages
Reasons for rejection:“duplicates built-in functionality”“potentially offensive content”“use of Apple trademarks”“beta software”“logos don’t match”“undocumented API”….
What can you do about it?Read the rules (written and unwritten)Make a fussIterate
No sales metrics
Who is using my app?
How did they find my app?
Which countries?Which devices?Which versions?Which features?Which times of day?
Searching in iTunes?Related Apps?Advertising?Review sites?
What can you do about it?Use your own download pageRoll your own metricsUse third-party metricsSurvey your users
iTunes Connect
SORRY, YOU’RE NOT SADISTIC ENOUGH TO DESIGN THE ITUNES
CONNECT INTERFACE
iTunes Connect UX failsSlow response timesPoor usability for common tasksBreaks the Back button
What can you do about it?Heartbeat (heartbeatapp.com)Pre-register your apps
No protection for your IP
What can you do about it?Complain to AppleFight fire with fire
Payment structure
Month 1
Month 2
Month 3
Get paid here
Earn here
The territories scam You need to hit $250 in each territory
What can you do about it?Create an app pipelineIdentify your core markets
Thanks!