Manchester Digital’s Usability: What’s The Use?

“Improving your bottom line (especially in a recession!)”

by Paul RoukeUser Experience Director at PRWD

28th January 2009

What I’ll be talking about

Internal business systems

(improving your efficiency and productivity)

Topics

1. Big barriers to staff productivity

2. Common reasons for the barriers

3. A video – what does user-centered design actually mean for businesses?

4. Something to take away with you

Big barriers to staff productivity

A few quotes you might recognise!

“the system doesn't do

what I need it to do” “if only the system

allowed me to do…”

“it takes me a long time to

do what I need to do”

“the system is trying to be too

clever – what are all these

different options?”

“the system confuses me”

“the system actually makes my

job harder”

“if only I was asked what I

need the system to do for me”

Common reasons for these barriers

We all know how important it is to be considerate of what people want…

…look what can happen when we’re not!

…and a quick example of how not to do it…

“The government's £12.4bn NHS IT programme is "sleepwalking towards disaster" with suppliers, local trusts and clinical staff losing confidence in it…”

Here comes the cavalry…

User-Centered Design

User-centered design (what it actually means for businesses)

What to take away from this presentation

Ask yourself a few questions…

Is my business working as efficiently as possible?

Are my staff working as productively as possible?

Do I listen to what my staff want & need?

Do I know what is the on-going cost to my business?

The good news!

No matter what you have…e-commerce sites

business websites

information portals

marketing campaigns

internal systems…

Usability can and does

improve your bottom line!

> this presentation> case studies > further information> plus leave your comments

all available at:

www.prwd.co.uk/events

Thankyou for listening to “Improving your bottom line”by Paul Rouke

Office: 0161 918 6729Mobile: 07739 745 126

Web: www.prwd.co.uk

Email: paulrouke@prwd.co.uk