© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Presented by Hiren Hindocha, CEO at Digital Nirvana

The Importance of Live Stream Monitoring

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Today’s Situation

The industry is headed to Live Streaming.

“Mobile is the new TV.” Frank N. Magid Associates Study 2013

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Key Challenge

The Live Stream Workflow has Many Moving Parts.

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Customer Loyalty is at Risk

• All broadcasters are competing for the end user

• End user experience is paramount

• Substandard stream quality = lost consumer

• Lost consumer = lost ad revenue

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Live Stream Monitoring Today?

• Manual monitoring is not a scalable solution

• Can’t go back in time to see what went wrong

• Prone to human error

• Expensive

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

All Streams Are Not Alike

Stream A

Stream B

Stream C

iPad

Android

PC

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

FCC Requires Proof of Closed Captions

FCC Has Set Deadlines for Web Captioning

• September 30, 2012: Pre-recorded video programming that is not “edited for the Internet” must be captioned.

• March 30, 2013: Live and near-live video programming must be captioned.

• September 30, 2013: Pre-recorded video programming that is substantially edited for the Internet must be captioned.

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Advertisers Require Proof-of-Airing

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Online Video Advertising is

Growing Rapidly

• Experts predict rise from $3.5 billion in 2010 to

$22 billion by 2016 Digital TV Research

• Online video advertising is growing at 100 percent year-on-year

Internet Advertising Bureau

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Two Solutions Available Today

Type Monitoring Agent Location

Functionality

Embedded Monitoring Agent

App-based Monitoring Software

Live Stream Analysis

Non-Embedded Monitoring Agent

Cloud-based Monitoring Software

Live Stream Analysis Plus Recording

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Embedded Agent Approach

Internet Cloud iPad

Android

PC

Embedded QOE Monitoring Agent

Portal

Analytics ReportingCompanies:• Witbe• Ineoquest• Bridgetech• Telchemy

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Embedded Agent Approach

Internet Cloud iPad

Android

PC

Embedded QOE Agent Portal

Analytics Reporting

Advantages:• Perceptual quality can be

monitored

• Quality of different devices can be measured

Disadvantages:Broadcasters still need to record their streams for:

• FCC web caption compliance• Advertising proof-of-airing

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Non-Embedded Agent Approach

Company:• Digital

Nirvana

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Non-Embedded Agent Approach

Advantages:• Perceptual quality can be monitored

• Live streams can be recorded and logged to enable: • FCC web caption compliance• Advertising proof-of-airing

• Records both FLV and HLS streaming formats

• Recorded streams can be easily searched with any web browser

• Simple cut-clip functionality makes it easy for even non-technical sales people to prove online ad runs

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Non-Embedded Agent Approach

Advantages of a Cloud-Based Solution:

• Move monitoring expense from Capex to Opex

• Spread monitoring expense over 12 months

• Substantially reduce costs by eliminating upfront installation and maintenance expense

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Four Key Take-Aways

1. Quality of experience is critical to keeping consumers

2. Web captioning compliance must be proven to the FCC

3. Proof-of-airing is required for online advertisers

4. Monitoring the live stream is essential to online success

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Future Challenges

• Monitoring highly targeted advertising on live streams

• Monitoring VOD and VOD advertising

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

Questions?

www.digital-nirvana.com

© 2013 SMPTE | 22 – 24 October 2013 | Loews Hollywood Hotel | Hollywood, California | www.smpte2013.org

For More Information

Hiren Hindocha, CEOhiren@digital-nirvana.com510-226-9000