The Importance of Focusing Time and Energy on Branding

Post on 26-Jan-2017

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Transcript of The Importance of Focusing Time and Energy on Branding

When it comes to your company and your clients you have to make sure you have your Branding down.

In simple terms, branding means when someone thinks of your company they immediately think of your logo.

This is also known as the image you have set forth for yourself. 

The Digital Marketing Industry is growing and you have to make sure you consistently brand your business.

If you are just starting out, make sure you do this up front on every account. 

Use the same logo so your customers recognize you and potential leads you want will know who you are. 

If you decide to rebrand yourself after you in business for several years do not be afraid to speak up.

Let your customers know before you make a change. This will let them know your logo is changing and they will not be shocked when you roll out changes.

People, in general, like to have open communication. Do this up front if you plan to make any major changes to your business. 

This especially applies if you are completely changing your image. Customers may not recognize you and they will question your motives.

Your logo is a huge part of your branding efforts. When you create your logo you need to keep that in mind.

When people hear your name you want them to immediately know what your logo is.

When creating your logo make sure you choose colors that mesh well together.

Font is also something you need to focus on. Choose a font that is unique to your business.

Make sure you keep the name of the font and the color codes from your logo on file. This will be important in every aspect of your brand from the start.

Branding may be time consuming up front, but it is well worth it. Without branding in the digital age your business may become lost in the chaos of the online world.

Make your brand stand out from everyone else.

Do your research when you are starting out and throughout your entire business journey.

Branding never ends for you and your business. Once you have your business brand built up take time to focus on your personal brand.

Your personal brand can make a huge impact on your company. After all, you and your team are what make your business run.

Get your name out there and do not be afraid to have your own personal logo. 

Keep in mind, branding will build help build the reputation your company has. Make it consistent on all  your platforms and you are off to a great start.

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