The i-graduate ICEF Agent Barometer 2014€¦ · • Establishing a global standard for the student...

The i-graduate ICEF

Agent Barometer 2014

Asian Market Findings

Rod Hearps – rhearps@icef.com

Established in

In Over

1400Institutions

Across

30Countries

Feedback from over

2.3 MillionStudents

About i-graduate

tribalgroup.com

i-graduate.org

obhe.ac.uk

• Benchmarking student and stakeholder perceptions• Establishing a global standard for the student experience• Comparative insight to encourage institutional enhancement• Opinion data as a performance metric

i-graduate - Benchmarking and Comparative Insight

Today’s focus…

AgentProfile

Scope of Activity

Placements

Student Concerns

Destination attractiveness

ICEF Agent Barometer

Marketing

Recruitment/Management

Online survey developed in partnership by i-graduate & ICEF

Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 8 years

The 2014 study ran for 3 weeks during October

Overall 1,065 agents responded from 104 countries

In Asia, 402 agents responded from 19 countries

The i-graduate ICEF Agent Barometer

Survey front page

Survey: Incentives

Survey

Summary of agent demographics

19 Asian countries represented, 402 responses

Approximately how many institutions does your company represent?

Institutions represented

36% of agents represent between 2 and 20 institutions

18% of agents represent over 100 institutions

Size of agents – Total placements

The greatest proportion of agents are placing between 51 and 200 students annually.

Approximately how many students do you expect to place overall in the next 12 months?

Contracts with institutions

Do you have contracts in place with the institutions you work with?

For which programmes do you recruit students?

Programme levels

Do you place primarily in (Please choose up to 3 options):

Primarily placing students…

What types of language courses do you place students in?

Types of language courses

How many students have you sent in the last 12 months?

Number of students placed in last 12 months

Number of students placed in the last 12 months:5 year trend data

2013 2012 2011 2010

121,257 93,971 74,611 61,305 63,207

Schools 12,777 3,476 6,439 3,759 4,262

Vocational Education 6,816 6,689 6,637 6,552 9,124

Foundation 9,879 6,362 6,212 3,919 4,446

Undergraduate 27,408 18,815 16,348 10,983 12,590

Graduate/Postgraduate 32,016 26,913 22,914 13,934 14,454

MBA Programmes 8,696 9,585 4,578 4,411 5,508

Work & Travel 3,488 1,023 1,466 2,605 2,080

Language Courses 16,438 19,063 10,017 15,142 10,743

Distance education/Online learning 154 272 No data No data No data

Work & Study Programmes 3,585 1,773 No data No data No data

Number of placements

In the coming 12 months do you expect to send:

How many students expect to place in next 12 months – Emerging markets

How many students expect to place in next 12 months –Traditional markets

How many students expect to place in next 12 months

In the coming 12 months do you expect to send:

All Programmes

Main concerns students and parents have BEFORE departing for international study:

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions complaints – BEFORE AND AFTER departing

In which countries did you experience these concerns/difficulties (Study Visa)?

Study Visa concerns

Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing for institutions (top 10)

Marketing – Promotional materials and campaigns

Marketing – Services

Which study destination is best for language courses?

Best study destination for language courses

% of Total Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Australia 35% 1 1 2 2 3

United Kingdom 19% 2 2 1 1 1

USA 18% 3 3 3 3 2

Canada 12% 4 5 4 4 4

Germany 4% 5 4 5 6 5

Language courses (227)

Which study destination is best for Secondary and high schools?

Best study destination for Secondary and high schools:

Secondary and High School (200)

% of Total

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 27% 1 1 2 3 2

Canada 22% 2 3 4 5 5

Australia 19% 3 2 3 2 3

New Zealand 7% 5 5 5 4 4

Which study destination is best for Vocational Diploma/Further Education?

Best study destination for Vocational Diploma/Further Education:

Vocational diploma/Further education (220)

% of Total

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Australia 44% 1 1 1 1 1

Canada 21% 2 2 3 2 3

USA 11% 3 6 5 5 4

Which study destination is best for the following for Foundation Programmes University?

Best study destination for Foundation Programmes (University):

University: Foundation (234) % of Total Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Australia 33% 2 1 2 2 2

USA 12% 3 3 3 3 3

Canada 9% 4 4 4 4 4

Which study destination is best for Undergraduate Study (University)?

Best study destination for Undergraduate Study (University):

University: Undergraduate (261)% of Total

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 38% 1 2 1 1 1

Australia 25% 2 1 2 3 4

Canada 13% 3 4 4 4 3

Which study destination is best for Graduate/Postgraduate Study?

Best study destination for Graduate/Postgraduate Study (University):

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 44% 1 1 1 1 1

Australia 22% 2 2 3 3 4

Canada 8% 4 4 4 4 3

University: Graduate/Postgraduate (263)

Which study destination is best for MBA Programmes?

Best study destination for MBA Programmes:

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 50% 1 1 1 1 1

Australia 11% 3 3 3 3 3

Canada 6% 4 4 4 4 4

Other 11%

University: MBA (248)

Which study destination is best for Work & Travel Programmes?

Best study destination for Work & Travel Programmes:

University: Work and Travel (135) % of Total

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 33% 1 2 1 1 1

Australia 19% 2 1 2 2 2

Canada 10% 5 3 3 2 4

Which study destination is best for Work & study Programmes?

Work & Study Programmes – best destination

Work and Study Programmes (196) % of Total

Rank 2014

USA 20% 1

Australia 18% 2

Canada 17% 3

New Zealand 8% 4

United Kingdom 5% 5

Other 32%

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Overall attractiveness of Study Destinations

Note: Excludes respondents that indicated they ‘Do not know’

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Overall attractiveness of Study Destinations in 2014

Note: Excludes respondents that indicated they ‘Do not know’

Country Very unattractive Unattractive Attractive Very attractive

Canada (255) 5% 2% 27% 65%

New Zealand (235) 3% 6% 52% 39%

Australia (265) 8% 1% 29% 62%

USA (257) 7% 2% 14% 76%

Germany (196) 3% 8% 63% 26%

United Kingdom (249) 4% 7% 39% 50%

Switzerland (179) 4% 14% 66% 16%

Ireland (181) 4% 20% 62% 13%

Singapore (192) 3% 21% 62% 14%

France (171) 4% 21% 66% 9%

Japan (164) 7% 25% 51% 16%

China (141) 9% 26% 52% 13%

Italy (150) 7% 31% 53% 9%

Malaysia (176) 7% 34% 49% 10%

Spain (153) 6% 36% 55% 3%

South Korea (143) 10% 38% 45% 7%

India (158) 21% 35% 35% 8%

Russia (142) 14% 44% 36% 6%

UAE (132) 18% 50% 29% 3%

Thailand (133) 15% 56% 24% 5%

Worked with professional clients abroad/targeting professionals for work opportunities

Do you, or have you in the past, worked with professional clients who are interested in working

abroad?

Would you be interested in targeting professionals for work

opportunities?

Which sector(s) do you think have the biggest potential for recruiting professionals?

Recruiting professionals

What percentage of your leads come from an online source (website, social media)?

Leads from online sources

Which tool is most important in managing your business?

Most important tool in managing business

What is your biggest operational challenge?

Operational challenges

For further information about the Agent Barometer, please contact Miriam Vincken (miriam.vincken@i-graduate.org)

For further details of any of our other iGraduate research services, please contact a member of the i-graduate Research Team (info@i-graduate.org)

Where we work:

AUSTRALIA & NEW ZEALAND

NORTH AMERICA

UK & EUROPE

www.i-graduate.org www.tribalgroup.comwww.obhe.ac.uk

Contact details - Rod Hearps - rhearps@icef.com

The i-graduate ICEF Agent Barometer 2014€¦ · • Establishing a global standard for the student...

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