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© 2011 IBM Corporation
The Great Mind Challenge Social business edition
Daryl Pereira - Academic Programs, ISV and Developer Relations
February 2012
© 2011 IBM Corporation22
Why Social Business?
TGMC Social Business
© 2011 IBM Corporation33
Social is not new
http://techprep.mv.cc.il.us:8082/netware/Service/html_5/LAN-CH5A.html
~ 1995
TGMC Social Business
© 2011 IBM Corporation44
Evolution of social content
~ 2003
TGMC Social Business
© 2011 IBM Corporation55
Something has changed
~ 2012
TGMC Social Business
© 2011 IBM Corporation6Tweet This: @LeslieBradshaw | @JESS3 | @BradshawPinot | @RWW
© 2011 IBM Corporation7
Ben EdwardsVP Digital Strategy and Development, IBM
@BenEdw
IBM Digital Strategy
1. Lead how forward thinkers engage with experts and expertise to make the world work better
2. Design a digital system which engenders trust and accelerates the creation of value
3. Embrace iteration in everything we do
© 2011 IBM Corporation8
Before adopting a Social Business strategy: limited audience, weak relationships
The enterprise
Employees
Prospects
Customers
ProspectsShouting messages
Marketing/Comms
TGMC Social Business
© 2011 IBM Corporation9
Before adopting a Social Business strategy: limited audience, weak relationships
The enterprise
Employees
Prospects
Customers
Customer-facing(eg. support)
ProspectsShouting messages
Customers Weak relationships
Marketing/Comms
TGMC Social Business
© 2011 IBM Corporation10
Before adopting a Social Business strategy
The enterprise
Internal dept (eg. R&D)
Employees
Prospects
Customers
Customer-facing(eg. support)
ProspectsShouting messages
Customers Weak relationships
Employees Little collaboration
Marketing/Comms
TGMC Social Business
© 2011 IBM Corporation11
After adopting a Social Business strategy
The enterprise
Internal dept (eg. R&D)
Employees
Prospects
Customers
Customer-facing(eg. support)
ProspectsDeep conversations
Customers Stronger relationships
Employees Cross-team collaboration
TGMC Social Business
© 2011 IBM Corporation12
After adopting a Social Business strategy
The enterprise
Internal dept (eg. R&D)
Employees
Prospects
Customers
Customer-facing(eg. support)
ProspectsDeep conversations
Customers Stronger relationships
Employees Cross-team collaboration
AnalyticsTrack social data for insight
TGMC Social Business
© 2011 IBM Corporation13
13
Social Business
Nimble
Engaged
Transparent
Social Business: what attributes does this create?
TGMC Social Business
© 2011 IBM Corporation14
14
What is the challenge?
TGMC Social Business
© 2011 IBM Corporation15
A
Preliminary: register on contest platform
Register and create team group
Team leader registers to create Connections Group for team
‘Invite others to join’ feature used to add team members
Team members collaborate and make contest submissions through private Group and Profiles
Team leader and team members added to umbrella Contest Group
A
TGMC ‘Get Social’ Contest Group
•Register for webinars•Access media library •eMentoring•FAQs, T&Cs etc.
TGMC Social Business
© 2011 IBM Corporation16
developerWorks Communities: the tools at your disposal
Quickly find people with a similar interest
Present your ideas and get feedback from
others
Organize your work, plan next steps and simple project plans
Activities
Create, find or join communities
of like-minded individuals
Home
Wikis
Create and maintain
collaborative content
FilesUpload and share files.
Save, organize and share bookmarks
Blogs
Communities
Bookmarks
Profiles
Link in external networks
TGMC Social Business
© 2011 IBM Corporation17
C
B
A
Phase 1: conduct a Social Business audit
SJSU
IBM Business Partner
Current Social Business strategy
Social Business potential
TGMC Social Business
© 2011 IBM Corporation18
C
B
A
Phase 2: provide social business recommendations
SJSU
IBM Business Partner
TGMC Social Business
1) Social Media Marketing2) Social Customer Relationship Management3) Internal Collaboration
Provide recommendations on two of these areas
© 2011 IBM Corporation19
C
B
A
Phase 3: provide blueprint for social business prototype
SJSU
IBM Business Partner
TGMC Social Business
1) Social Media Marketing2) Social Customer Relationship Management3) Internal Collaboration
Pick one recommendation and expand into prototype
© 2011 IBM Corporation20
20
What timeline are we looking at?
TGMC Social Business
© 2011 IBM Corporation21
21
The contest timeline
Overview of social business
Social business inside/outside the enterprise
Understanding of IBM business partner GBS
Conduct social business assessment of GBS
Social business strategy explained
developerWorks: the tools at your disposal
Submission of social business recommendations
Deep dive on social business
Submission of report on final prototype
Submission of video describing prototype
Phase 1
Phase 2
Phase 3
TGMC Social Business
1 month
3 weeks
3 weeks
© 2011 IBM Corporation22
22
What are the next steps?
TGMC Social Business
© 2011 IBM Corporation23
23
Why we’re here
TGMC Social Business
Teach us!
© 2011 IBM Corporation24
Next steps
Read a primer on Social Business
Dive in to IBM developerWorks Communities
Social Business: an external perspective
Social Business Blog
ibm.co/socbizoverview
ibm.co/socbizdworks
bit.ly/socbizbritto
ibm.co/socbizschool
TGMC Social Business