The Great Marketing The Great Marketing Myth ExposedMyth Exposed

Needs or Wants?©George Torok www.PowerMarketing.ca

Have you heard the great Have you heard the great marketing myth?marketing myth?

Find a need and fill itFind a need and fill it

Don’t fall for that trapDon’t fall for that trap

People often confuse needs with wants

Marketers and business owners must understand the difference

WantsWants

NeedsNeeds

Your market is not everyone who needs your product.

Stop wasting time, money and effort…

…trying to sell to people who you think need your product

People don’t buy what they need

Consider this

Who needs to go Who needs to go to fitness clubsto fitness clubs??

Unfit peopleUnfit people

But, who goes to fitness clubs?

Fit people

Have you ever heard someone say “I really need this”?

I need a drink

I need new clothesI need new clothes

I need a vacationI need a vacation

What they meant was…

I want

Have you noticed that people often don’t buy the things that they need?

I’ve noticed that many dog owners need to take their dog for

obedience training

Drive around the Drive around the neighborhood and you might neighborhood and you might notice that some home notice that some home owners owners needneed a new roof a new roof

Many businesses need to train their staff to improve customer service

But those dog owners, home owners and business owners don’t want to buy what they need

So, don’t waste your time and money trying to market and sell to people who don’t want your product

Instead, market to Instead, market to those who those who wantwant your your productproduct

My mentor gave meMy mentor gave me this strange advice this strange advice

Sell to the greedy, Sell to the greedy, not the needynot the needy

That might offend some of you – but think about it

Who Buys?The needy or the greedy?

The businesses who tend to hire The businesses who tend to hire me for marketing help don’t really me for marketing help don’t really need my helpneed my help

They are already They are already market leadersmarket leaders

AndAnd they want to be better they want to be better

The ones who really need my help are often unwilling to realize that

Improve your Improve your marketing results by marketing results by selling to those who selling to those who wantwant what you sell what you sell

Don’t waste your time trying to sell to the ones who only need what you sell

Sell to the greedy, Sell to the greedy, not the needynot the needy

Improve your Improve your marketing results by marketing results by selling to those who selling to those who wantwant what you sell what you sell

ReCap

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Coaching for the business owner, training for your staff and keynote speech for your association conference.

The Great Marketing The Great Marketing Myth ExposedMyth Exposed

Needs or Wants?©George Torok www.PowerMarketing.ca