THE GENIUS OF APPLETHE GENIUS OF APPLE

theGeniusWorks.com

theGeniusWorks.com

JOBS/WOZNIAK 1976

$1BN BY 1980

1985-1996

O S & S

IMAC 1999

JOBS & JELLYBEANS

IMAC 1999

DIGITAL HUB

ONLINE/RETAIL

theGeniusWorks.com

IPOD 2001

$8BN

ITUNES 2003

0

IPHONE 2007

10BN

IPHONE 2007

$13BN

IPAD 2010

$

theGeniusWorks.com

MOBILE DEVICE CO.

JOBS + IVE

BEAUTIFUL OBJECTS

S G O

BEYOND PROCESS

SAYING NO

BEYOND PROCESS

PLATFORMS

BOLD EXPERIMENTS

theGeniusWorks.com

DON’T SELL PRODUCTS

NEVER FIRST

EARLY ADOPTERS

G C O S

FOCUS ON THE FEEL

MAGIC WORDS

FOCUS ON THE FEEL

PACKAGING

KEEP MOVING

theGeniusWorks.com

$300bn

$200bn

$100bn$100bn

2000 2002 2004 2006 2008 2010

$300bn

$200bn

$100bn$100bn

2000 2002 2004 2006 2008 2010

$300bn

$200bn

$100bn$100bn

2000 2002 2004 2006 2008 2010

peterfisk@peterfisk.com theGeniusWorks.com