Once upon a time, there was...

...in March.

George MasonButler VCU

Admissions Increase

Athletic Donations

Season Ticket Sales

41%45%25%

20%67%27%

22%25%100%

The Perfect Bracket

The odds of filling out a perfect bracket were a staggering

1 in 9.2 quintillion. That's 9,223,372,036,854,775,808 if you're not into the whole rounding thing.

For NCAA basketball aficionados, the odds increased to

1 in 128,000,000,000.

How big is that?

You’d have a better chance of hitting four holes-in-one in a single round of golf.

You could travel to the edge of our solar system and back 9.9 billion times.

The End

www.dailymail.co.uk/news/article-2297246/NCAA-bracket-predictions-2013-Professor-says-1-9-QUINTILLION-chance-getting-picks-right.html

www.geekosystem.com/odds-of-perfect-bracket/

www.freep.com/article/20120313/SPORTS08/120313043/ncaa-tournament-perfect-bracket

www.usatoday.com/story/gameon/2013/03/19/ncaa-tournament-perfect-bracket-odds-quintillion/1999795/

www.lostlettermen.com/larranaga-will-haunt-gmus-ad-forever/

www.espn.go.com/blog/playbook/dollars/post/_/id/460/tournament-pays-handsomely-for-schools

www.espn.go.com/blog/playbook/dollars/post/_/id/3222/how-fgcus-run-can-benefit-admissions

www.eagle.gmu.edu/newsroom/591/

www.richmondfed.org/publications/research/region_focus/2011/q2/pdf/upfront.pdf

www.nytimes.com/2006/12/09/sports/09mason.html

www.butlersports.com/releases/nacma-awards2011

www.espn.go.com/blog/playbook/dollars/post/_/id/3217/stubhub-says-advantage-louisville

activ8social.com // @activ8social // facebook.com/activ8social

Cinderella Stories

FGCU vs. UF: In State RivalryFlorida Gulf Coast was the first 15-seeded team to advance to the Sweet Sixteen. Their March Madness run ended in Texas where the

Eagles were defeated by the Florida Gators 60-52 on Friday, March 29.

48,785$8,474,783 12,000

UF #3

est. 1853

Student Body Arena SeatingB–ball Expenses

8,000$1,098,569 4,500

FGCU #15

est. 1991

Villanova #8

1985

Butler #5 + #8

2010 + 2011

Mizzou #12

2002

Temple Owls #11

2001

Loyola Marymount #11

1990

Cleveland State #14

1986

Chattanooga #14

1997

FGCU #15

2013

National Champion

National Championship

Elite 8

Sweet 16

Final Four

LSU #11

1986

GMU #11

2006

VCU #11

2011

The Cinderella EffectThe Cinderella Effect (n.) - the dramatic increase in student

applications, athletic donations, and season ticket sales as a result of an underdog school’s advancement in the NCAA tournament.

Historically more #12 seeds have 2nd round wins than #11 seeds with

a winning percentage of 48.8%.

2013 was the only year to have 3 teams seeded 12 or lower in the Sweet 16:

Oregon #12, LaSalle #13 & FGCU #15

1991 & 2013 had at least 1 team of every seed (except #16’s) advance to the Round of 32.

Butler is the only team to make consecutive Final Fours while not being

a #1 or #2 seed either time.

FGCU: 596 days UF: 80 years

Full NCAA Division 1 Eligibility