The Future's So Bright, I Gotta Wear Shades

Ólafur Andri Ragnarsson Chief Software Architect and co-founder, Betware

Software company specializing in technical solutions and services for the gaming industry

There is a fundamental shift taking place

Every minute, 24 hours of content is uploaded to YouTube

If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users

On average users spend 55 minutes on Facebook every day, choosing from some 500,000 applications.

By the end of 2009, Twitter was responsible for broadcasting over 27.3 million tweets per day

Zynga adds 1,000 new servers a week for FarmVille and other games

54% of Internet users watch TV online daily

On-line TV station Hulu streamed 1 billion videos in December 2009

Source: Economist, Beyond the Box

Mobile search engine traffic has seen an increase of 247% in the past year

Source: Digital Strategy Consulting

The on-line world is part of growing up

The Net Gen wants entertainment and play in their work, education and social life

On-line digital world is also changing older generations

It’s not for kids anymore

The Game has moved

The Retailer mindset does not work on-line

A new type of Retailer

Retailers

Consumer

KYC = Know Your Customer

Tools for Metrics

In partnership with Unica

One to one and one to many Conversations

Listen

They are alreadytalking about you

Listen

Follow the Money

Follow the Consumer

Who do you trust?

Death of Privacy

Online bill payments have grown from 12 percent to 45 percent of all payments

http://www.finextra.com/news/announcement.aspx?pressreleaseid=33978

Rise of on-line Payments

1. Google.com2. Facebook.com3. Youtube.com4. Yahoo.com5. Live.com6. Baidu.com7. Wikipedia.org8. Blogspot.com9. Twitter.com10.Qq.com

1. Yahoo.com2. msn.com3. google.com4. ebay.com5. amazon.com6. microsoft.com7. myspace.com8. google.co.uk9. aol.com10.go.com

2005 2010

Shifting Culture

Time for new thinking

Lottery 2.0

Solutions for Lottery 2.0

iPhone and AndroidLottery games, Casino games

Be Mobile

Be Social

BuildingCommunity

1. 14 years of experience – we Know Your Customer

2. Core focus on digital distribution – Internet and Mobile

3. Flexible – We can re-act fast4. Industry leading platform – Open, Modular,

Scalable, Easy 3rd party integration 5. Top of the line partners – Microgaming - Unica

Why Betware?

And one more thing...

Betware Wine TastingIn Betware Booth@ 12:45