5 issues preventingand

10 insights towards

ORGANIZATIONAL EVOLUTION

integrating – not adding on – the web

5 big issues that keep organizations from maximizing the internet

1. The inertia issue

2. The leadership issue

3. The advocate issue

4. The silo issue

5. The fear issue

inertia

leadership

advocate

silos

fear

10 insights to help youevolve your org from

HERE

toHERE

1. Study the movement leaders

2. Engage leaders in web thinking

3. Involve the internet at management levels

4. Hire from the millennial generation

5. Deepen your understanding of your constituents

6. Speak human

7. Tap the movements to get smarter

8. Connect peopledirectly to each other

9. Be open & ego-free, let go of control

10. Emulate and innovate

To summarize(rules to evolve by)

The web is a total game-changer, not a piece to be added to an organigram.

This is a cultural – not tech – issue, so approach it ac a necessary cultural shift, not just org review.

Online success comes from building a community, fostering it, and being part of it.

To learn the advantages of tools like Facebook, Twitter, or YouTube, you have to use them until you love them.

Embrace – don’t fear – web values such as storytelling, listening, and user participation/content.

Be willing to brainstorm, test, fail, evaluate, do-over, LEAD.

Credits

Inspiration source: Tim Walker of Biro Creative

Photo source: Flickr Creative Commons

Additional source: Tara Hunt, The Whuffie Factor

Recommended resourcesNonprofits still need to adapt online communications best

practices – http://bit.ly/InSPx

Sources for social media audience usage research –

http://bit.ly/YGsBB