Post on 14-Jan-2015
description
The Future of Ecommerce & Magento.
Welcome.
Introductions.
Darryl Adie Managing Director
Kristel Verhasselt Territory Sales Manager
N Europe
Beverley Bergin Business Development
PayPal
Agenda. • About Ampersand
Darryl Adie, Ampersand Commerce
• Trends in Ecommerce Darryl Adie, Ampersand Commerce
• What is Magento? Go, Community, Enterprise Darryl Adie, Ampersand Commerce
• The Magento Europe Team Kristel Verhasselt, Magento
• Multi-channel, Internationalisation & Integration Darryl Adie, Ampersand Commerce
• Magento, X.Commerce & eBay Beverley Bergin, PayPal
• The Future of Commerce Darryl Adie, Ampersand Commerce
• Q&A
We help Enterprise customers develop & improve their Ecommerce operations using open source software.
Our Services.
Technically Focused.
Award Winning.
Trends in Ecommerce.
eCommerce. • Multichannel customers have a higher lifetime value than those
that just interact through a single channel
• Customers expect to engage brands in conversation (Twitter), rather than just to be preached to (Email Marketing).
• Mobile Commerce: 7% of commerce by 2016 (Forrester)
• Social Commerce (Ticketmaster)
• Personalisation: contextual, specific recommendations
• Localisation: Click and Collect, same day delivery
• Ecommerce platform is more than just the website
Magento.
Open Source Ecommerce. • Open source, low barrier to entry
• Pilot projects
• An Enterprise platform for multichannel and growth
• Enterprise scalability and feature set
• Community of evangelists
• Magento Connect
• Community of developers and open source code
• Innovation is driven by the community
• End of license of proprietary platforms and their respective agency
The History of Magento
• Founded: March 2001 • Launched: March 2008 • Developed by Varien (now Magento Inc.) • Varien used to work with osCommerce • Over 180 Employees • Acquired by eBay in June of this year
Manufacturing/ Suppliers/ ERP System
Accounting & Finance Inventory/ Shipping Fulfillment
Web/ Content Development
Marketing Customer Service & Support
Product Development/ Purchasing
Enabling Online Business
Magento Go
• Software-as-a-Service (SaaS) edition hosted by Magento. • Merchants Profiles:
• Small merchants • Limited catalog, languages and not multi-site • Focus on sales and marketing
• Merchants Needs: • Not on deep customizations, selection of one of the different design
templates (modifiable through the CSS and our theme + layout editor), • Easy to upload products and creating categories • Easy to choose your checkout and shipping methods • Magento provides an SSL or you can use your own. • No access to the source code.
Magento Enterprise Showcase
Spain
France
Switzerland
Italy
Austria
Belgium
Ireland
United Kingdom
Denmark
Netherlands
Norway
Germany
Sweden
Finland
Iceland
Albania
Belarus
Hungary
Czech Rep
Poland
Ukraine
Croatia
Greece
Bulgaria Serbia
Romania
Slovakia
Estonia
Latvia
Lithuania
Bosnia
Slovenia
Bertrand Nassogne + Middle East, Africa
Kristel Verhasselt + South Africa
Bas Nawijn
Shira Shimoni Customer Success Group Account Manager
Territory Sales Managers Responsible for Customers in Territory
European Team: Customers
Spain
France
Switzerland
Italy
Austria
Belgium
Ireland
United Kingdom
Denmark
Netherlands
Norway
Germany
Sweden
Finland
Iceland
Albania
Belarus
Hungary
Czech Rep
Poland
Ukraine
Croatia
Greece
Bulgaria Serbia
Romania
Slovakia
Estonia
Latvia
Lithuania
Bosnia
Slovenia
Kathleen Claes
Arnaud Lelievre + Middle East & Africa
Channel Development Managers Responsible for Solution Partners in Territory
European Team: Solution Partners
Internationalisation.
Challenges. • Technology
• Platform
• ERP
• Global Customer Database
• Localised Payments and Delivery
• Fulfillment and Stock
• Merchandising
Opportunities. • Payments
• Global Payment Aggregators
• Global Customer Database
• Localised Delivery
• Magento Connect
• Merchandising
• Automation of recommendations
• Centralised merchandising
Multi-Channel.
… with Magento. • Customers are using Magento as their flexible core that they
architect around other inflexible systems and processes: • ERP • CRM • Fulfillment and Warehousing
• Magento increasingly being used as a central conduit for sales channels: • eBay Marketplace • Amazon Marketplace
Integrating With Magento.
Black Boxes. Retailer: “I just added a new product to our ERP system, why isn’t my product showing up in Magento?”
Agency: “We’ll get back to you”
Hours (days?) of trawling through log files…
Retailer: “Ahem.” Developer: “Oh yes, sorry.”
Developer: “You didn’t define one of the 412 required attributes for the product, so Magento’s API rejected the request
Retailer: “Right.”
Black Boxes.
Black Boxes.
Integrations.
Coming Soon
Integrations We’ve Done
Mobile"payment"
Promotions & discounts"
Research online, find in-stock"
In-store price"
comparison"
Marketing & referrals"
Buy in aisle"
Mobile
Local
Social
Digital
Online $600B +
Web enabled offline $3T +
Sources: Forrester, IDC, Internal Estimates, Proprietary Model (1) Online refers to TCV$ earned via online channels (2) Web-Enabled Offline refers to TCV$ earned via offline channels but were influenced by a website (3) Offline refers to TCV$ earned via offline channels
Offline $4.5T
-
Merchant Products
Platform Products
Capabilities
Your Apps Your Carts
Your Capabilities
Consumer Products Your Consumer Services and Apps
Merchants Capabilities Merchants Capabilities
Merchant: easy adoption of new capabilities, low switching costs Developer: no barriers to entry, easy on-boarding of customers
Off-the-shelf Carts Custom Carts Other Apps Magento
… … Online Store
Offline Store
Marketplace
Comparison Shopping
Engine SEM Social
Media SEO Display Ads Affiliate Analytics eBay Kenshoo Terapeak
• Visit x.com/identity to integrate
• Visit x.com/identity to integrate
20% Innovation
80% Integration
20% Integration
80% Innovation
Reach Faster time-to-market
Future-proof
Insights
Trusted
Reach
Ease
Monetize
Data
Merchant Products
Platform Products
Capabilities
Your Apps Your Carts
Your Capabilities
Consumer Products Your Consumer Services and Apps
YOU
The Future of Commerce.
Innovation. • Magento remains as a distinct commerce platform, integrated with
X.Commerce and therefore eBay products
• Magento Connect gives merchants access to the innovation of a whole community
• Trusted extensions are the new hallmark for high-quality modules
• Certified Magento developers (and partner requirements)
• X.Commerce gives merchants instant access to eBay’s suite of products, through a unified API
• The X.Commerce platform is open source
• More innovation from the community!
Magento v2. • Development has begun!
• Key Changes
• Support for MSSQL, Oracle (as well as MySQL)
• jQuery not Prototype
• Ships with Unit tests
• The update will be a refactor, not a redesign
• Key focus is on remaining a lightweight commerce platform
• Improvements to speed and modularity
• Beta Release Q3 2012, Public Release Q4 2012
Q A
Thank You 3e Tariff Street
Manchester M12FF +44 (0)161 236 5504
ampersandcommerce.com @AmpersandHQ