Content, Amplified Programmatically

Your Content DSP for

the Next Evolution of Online Advertising

“Content without reach is

like building cathedrals in

the desert” —Hamish Priest, Global Media Innovation, Dove, Unilever

HOW WILL PEOPLE SEE MY

CONTENT?

ORGANIC SEARCH?

ORGANIC SOCIAL?

Organic platforms are black boxes where their

workings and results are unknowns

-17%

Organic Decline is Everywhere

-<1%

(via Shareaholic)

-3%-10%

“The days of free organic reach are rapidly coming to an end. If you wouldn't spend

money behind it, then why do it? It's shouting into the wind without making a sound.

How many of us are guilty of being slaves to a calendar or posting cadence?”

— Julie Fleischer, Director Data, Content and Media, Kraft & Content Marketing Institute’s 2013 Content

Marketer of the Year

ADVERTISING?

PAID DISTRIBUTION?

Today’s reality of online display adsTodays reality of online display ads

People are not online to look at what they think are “ads”!

Source: Pew & Nielsen

Let’s face it … people don’t want ads

The consumer’s attention is on content

Imagine that your ad is the content

NOW YOU CAN.

WITH CONTENT &

NATIVE ADS.

A native ad which

delivers promoted

content in a related

environment

Content ads 101

Source: AdAge

Content Ads Other Ads

Content Ads deliver greater ROI

4x

Content marketers mastering Paid Distribution

via Content Ads

ORGANIZE

FORMAT

PROMOTE

OPTIMIZE

REPORT

Content amplification is

challenging

Get MORE from your Content Ads

Todd SawickiCEO

todd@zemanta.com

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Founded in 2007

Union Square Ventures Backed

40 Employees in New York, San Francisco, Seattle and Europe