The Future of Content Marketing

Shafqat Islam, Co-founder +

CEO, NewsCred

@newscred

A Glimpse Into the Future

The content journey is the customer journey.

People engage with 11.4 pieces of content

before making a purchase

Source: Nielsen

Content marketing is an imperative.

We’ve come a long way.

200 customers

70% global enterprises

40 countries

10 languages

We’ve learned that we can boil down the objectives of all of our

customers into three simple goals:

IMPROVE OPERATIONAL EFFECTIVENESS AND EFFICIENCY ACROSS THE

MARKETING ORGANIZATION

01

MANAGE AGAINST RISK AND COMPLIANCE WHILE ENSURING BRAND CONSISTENCY

02

INCREASE REVENUE

03 We believe marketing is a profit center not a cost center. So this one is important. Let’s break it down.

INCREASE REVENUE

03 We believe marketing is a profit center not a cost center. So this one is important. Let’s break it down.

We believe marketing is a profit center not a cost center. So this one is important. Let’s break it down.

Drive greater conversion and sales

Improve brand awareness and share of voice

They’re both important.

As Content Marketers, we think of ourselves as publishers.

We’re not. The end goal is

business action, not eyeballs.

Pageviews

Pageviews

Engagement

Pageviews

Engagement

Performance

If you’re not creating meaningful content that drives business

results…

…you’re just contributing to the noise.

This is the problem we’re solving.

If you are a brand marketer, you’ll know if your content is generating

engagement, subscribers, or online sales

If you are a performance marketer you’ll know if your content is generating

leads, opportunities, and deals

We help you win through three simple steps:

Publish

Measure (ROI) Recommend

START BY PUBLISHING EXCEPTIONAL CONTENT

01

Marketers say creating high quality content at scale is hard.

We solve that.

MEASURE THE BUSINESS OUTCOMES

02

We already give you consumption metrics like pageviews and engagement. But it leads to deeper questions

(the 5 W’s).

Who is viewing my content? What type of content is my audience engaging with? When and for how long are they viewing it? Where is my audience viewing my content? Why are they viewing it?

1

2

3

4

5

How much is my content worth?

We’re solving the attribution problem for

content marketing.

COMPLETE THE FEEDBACK LOOP

03 We believe marketing is a profit center not a cost center. So this one is important. Let’s break it down.

By using insights to create better content. Recommendations that help you understand

what’s working, what’s not, and why

Content marketing is an imperative.

The goal isn’t to

be good at content.

The goal is to be good at business using content.

Thank you!

41% of marketers say their biggest challenge is lack of integration

across marketing

60% of marketers say their biggest challenge is measuring content effectiveness and proving ROI

MASTER CONTENT MARKETING WITH

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