Post on 13-Sep-2014
description
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THE FUTURE OF CHILDREN’S BOOKS IN FIVE TRENDS
Kristen McLeanTOC Bologna 2013@BKGKristen
Hello!
Kristen McLeanFounder & CEOBookigee, Inc.
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+The Rise of the Empowered Author
#TOCBologna
TREND 1
+Stats - Hybrid“Hybrid Authors”
+Stats - Hybrid“Hybrid Authors” = entrepreneurs
www.digitalbookworld.com/2013/what-authors-want-third-of-published-authors-interested-in-self-publishing-next-book/
+Stats - Hybrid“Hybrid Authors” = entrepreneurs
Hybrids earn $10K more per year than traditionally published peers
+Stats - Hybrid“Hybrid Authors” = entrepreneurs
Hybrids are 10% more likely to be blogging and on Facebook
+Stats - Hybrid“Hybrid Authors” = entrepreneurs
Hybrids have been on Twitter 12% longer than their peers
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Abundance
+ Value proposition:access-vs-control
+You now have TWO customers
Takeaway
The consumer, and the author
+The Rise of the Empowered Consumer
#TOCBologna
TREND 2
+It’s about what, when, & how they want it
And at the price they want it too
+They don’t care about our limitations,processes,territories, fears, concerns, workflows, rights, or profits.
+They DO care about ease of use,
quality,narrative, price,
novelty,
and word of mouth.
imagination,
+Your CUSTOMER is in charge
Takeaway
You must become customer anthropologists
#TOCBologna
+The Rise of the Empowered Child
#TOCBologna
TREND 3
“My child asked for it.” #1 purchase driver for kids 7-12 #2 for kids 0-6
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Education is a self-organizing system, where learning is an emergent phenomenon.”
-Sugata Mitra, professor of educational technology at Newcastle University (UK)
http://www.ted.com/talks/sugata_mitra_the_child_driven_education.html
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441,000 kindle e-books to kids in sub-Saharan Africa
500,000 people reading e-books via mobile
Cathedral
One dominant pedagogy – rewards compliance & diligence
MarketplaceMany pedagogies—rewards critical thinkinggogies –
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Children are fundamentally in charge
of their own inquiry.
#TOCBologna
+Goodbye gatekeepers, hello facilitators.
Takeaway
How do we cultivate an appropriate conversation with our end readers?
#TOCBologna
+New Patterns of Content Emergence
#TOCBolognaç
TREND 4
Publishing 1.0
Publishing 2.0
mass market
niche/longtail
crowd
Who are the facilitators?
agents, packagers, editors?
bloggers,reviewers, tastemakers?
+New mechanisms are driving the acquisition of content
Takeaway
Advantage will accrue to those with creative approaches
#TOCBologna
+Drivers of choice are stable, delivery is not
#TOCBologna
TREND 5
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+Great books are still important
Takeaway
#TOCBologna
As we move forward digital content will separate from its print forms
Thanks!
Kristen McLeanFounder & CEOBookigee, Inc.