The Future is Mobile

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Speakers

Nic WrightMobile Strategy, Former Lawyer

Vijay SanthanamMobile Development,Optus Recharge Now

Ash DonaldsonUser Experience,Consulting to CBA

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App Economies – Move to Mobile Devices

2012 2017

722

1,516

Desktop PC Portable PC Tablet Smartphone

Un

it S

hip

men

ts(m

illi

on

s)

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App Economies – Anglo Markets Readily Accessible

India Brazil Russia US UK Italy Australia China South Korea

10%

36% 37%

53%

61% 62%65% 66% 67%

Ow

ner

ship

of

smar

tph

on

e d

evic

es

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Future is Mobile – 3x Growth

• Growth in downloads– Gartner predicts there will be 310b app downloads in 2016

– Most downloads will be Free – 288b

– But paid downloads to grow 3x – 8.1b in 2013; 21.6b in 2016

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2013 2016

8.1

21.6

Val

ue

($ b

illi

on

s)

Future is Mobile – 3x Growth

• Growth in revenues– Apple has paid out over $5b in last 12 months, same amount as in 1st 4 years

– Gartner predicts app store revenues of $24.5b in 2013 (includes advertising)

– Gartner predicts estimated value of $74b in revenue from app stores in 2016

– Paid-for downloads will contribute 45.2% of this revenue by 2016

– In-app-purchase will account for 41% of this revenue by 2016

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2013 2016

24.5

74

Val

ue

($ b

illi

on

s)

Paid apps45%In app-

pur-chases

41%

Other14%

Lean Methodologies

• Eric Ries –Harvard Professor of Entrepreneurship

• Minimum viable product • Validate hypothesis

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Lean – Iterative Product Development

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Case Studies

Snapchat: Just turned 2 years old, raised $60million at a $860million post raise valuation – started as an idea pitched in a Stanford design class for impermanent photos

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Poke: Facebook hacked it together in 12 days – It failed to stop Snapchat, but demonstrates how quick product cycles can be on mobile devices

Australian Start-Up Scene

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Sydney Incubators & Co-Working Spaces

Successful Australian Start-Ups

Half Brick Studies: Based in Brisbane - 1 of 4 top free publishers on Google Play - Fruit Ninja, Jet Pack Joyride – Their mobile games have been downloaded over 500 million times

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Successful Australian Start-Ups

Mature technology companies may Exit this year

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Google Credit

Google offering $2000 in Google Cloud Platform credit

to launch your idea

http://cloud.google.com/starterpack Promo Code: gfe-in

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Future is Mobile

Gartner predicts that by 2016, use of

mobile apps will surpass that of internet

domain names

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Thank you! Questions?

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info@appinstruct.com

twitter.com/appinstruct

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