The following table shows the YoY growth: e a r I n t er n e t   U s

e r s (millions)2 0 0 6  3 2 . 2200746.02 0 0 8  5 1 . 8 2 0 0 9  6 1 . 3 2 0 1 0  1 0 0 . 0

 ( ource)  *oo"le!1. E-"ommerce in India

oda Today $)commerce is a by!ord in Indian society

and it has become an integral part of our dailylife. There are !ebsites providing any

number of goods and services. Then there are those!hich provide a specific product

along !ith its allied services.1. .1 &6 i- Prod6c E-"ommerceSome Internet portals provide

almost all categories of goods and services in a single site hence they are targeting buyers of

every possible product and service. The most popular e"amples are!!!.indiapla>a.com !!!.in

dia.com !!!.#ho .com  !!!.sify.com !!!.rediff.com!!!.indiatimes.com and so on.These Indian

$)commerce portals provide goods and services in a variety of categories. To name a fe!3B