The first 15 minutes

Designing great new user experiences

Daniel Burka @dburka

Rob Goodla!e ".me/g

#first15

Photo credit: Flickr user “Felix42 contra la censura”

1 hour 5 minute walk

Credit: Flickr user ‘Ian Hampton’

Credit:Flickr user‘Ninjam83’

My Mini Cooper

BART at SFO

Credit: Flickr user ‘FHKE’

Credit: Flickr user ‘Leo Reynolds’

... glass houses

Credit: Flickr user ‘x-ray delta one’

“We design forourselves first”

Jason Fried — 37signals

Design with

empathy

WTH??? We need the old FB back...this is ridiculous!!!

Why wont you just let me sign in?

I WANT THE OLD FAFEBOOK [sic] BACKTHIS SHIT IS WACK!!!!!

Date before demanding commitment

Get your users invested before you propose

Credit: Flickr user ‘Ben Haisch’

“Save your progress”

Help people make something they’d hate to lose.

Credit: Flickr user ‘karpov the wrecked train’

Or provide a treasure map

The thing over the wall is worth your investment

Credit: Flickr user ‘Fanboy 30’

The ‘Ah hah’ moment

Unsupported Email Domain

Incorrect Password

You Must Provide Your Full Name

But then...

5%

2004 20102005 2006 2007 2008 2009

200 MM

300 MM

400 MM

500 MM

5%

100 MM

Rob is new to Facebook.

Suggest friends for Rob

Suggest a profile picture

4,000,000 per day

50,000 per day

Feedback Cycles

Blake Ross likes this

Adam Mosseri Amazing Photo!10 minutes ago

Mark Bixby Cool story bro.8 minutes ago

Soleio This is awesome. 3 minutes ago

Make education an experience

Teach new people without relying on a textbook

Credit:Flickr user

‘kcolwell’

Teaching isn’t always rocket science

Try not to over-think it

Credit: Flickr user‘Velo Steve’

See your new user experience with fresh eyes

Get newcomers invested right away

Discover your ‘aha moment’ and get to it quickly

Set small goals that expand into larger ones

Teach by doing as well as by telling

Thanks! Questions?

Slides are on slideshare.net/dburka

Photo: Flickr user Peter Kurdulija