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THE EVOLUTION OF VIRTUAL MENTALITY Darrell HydeDirector of Architecture, Hosting.com

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Our Foundation

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* 2012 Deployments

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* 2012 Deployments

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* 2013 Deployments

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Cloud Enterprise Overview

Launched in 2009Built on VMware vShpere 5Powered by:

Juniper MX / EX Routing and SwitchingEMC CX4 and VNX StorageDell R-Series Servers

Supporting over 2600 VMs across over 180 physical servers

Distributed across 5 locations

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VIRTUAL MENTALITY 1.0VS.

VIRTUAL MENTALITY 2.0

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Adapt old service delivery mechanisms to fit virtual infrastructure

Treat virtual machines like physical machines

Force customers to understand physical network topology

Virtual Mentality 1.0

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Complete service parityFirewall + IDSVPNLoad Balancing

Hybrid from the startCustomers can spin up VMs in existing

VLANsNew VMs can live behind existing firewallsNew VMs can live in existing SLB pools

Service Delivery Goals

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How

did

we g

et th

ere

?

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How

did

we g

et th

ere

?

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How

did

we g

et th

ere

?

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Complicated layer 2 topology“You guys have a lot of VLANs.”Pain for customers who want to

adopt in-line servicesIncreased operational overheadTight coupling of services with

network topologyHigh rate of change

What problems did this create?

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Leverage the hypervisor to offload services

Less dependency on network topology

Simpler provisioning experience for customers

Virtual Mentality 2.0

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Security policy decoupled from network topology

Customers can provision and manage the product independent of network topology

Zero-impact install experience

Self-service user interface

Cloud Firewall

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Best of Breed Technology and Approach

Purpose Built Virtual Security

VM1 VM2 VM3

VS

ES

X/E

SX

i Host

Virtual Security Layer

Traditional Security Agents

VLANs & Physical Segmentation

VM1 VM2 VM3

VS

ES

X/E

SX

i Host

VM1 VM2 VM3

VSES

X/E

SX

i Host

Regular Thick Agent for FW

HYPERVISORHYPERVISOR

HYPERVISOR

1 2 3

Complex VLAN networking; Lacks hypervisor visibility; High overhead

Tedious agent installation on each VM; significant performance issues

Seamless hypervisor integration; Optimized performance; Dynamic

security

Hosting.com Cloud Firewall

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Shared Customer Pod

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Shared Customer Pod

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Shared Customer Pod

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Shared Customer Pod

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Easily Scales to Support Growth

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Provides Additional Security at Layer 2

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1. Simple ordering processLess than 15 clicks from order to secureReady to manage in less than 10

minutes

2. Group VMs based on role or application

3. Create policies

User Experience

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Step 1: Ordering

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Step 2: Create groups

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Step 3: Create policies

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Step 3: Create policies

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Step 3: Create policies

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• Hypervisor isn’t just another endpoint on your network – it’s an extension of it

• Customers think of security in terms of applications, not networks

• Virtualization allows you to decouple services from the network

Conclusion

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Questions?

Darrell Hyde – darrell@hosting.com

Thank you!