The Ever Changing Google: Gaining a Maximum Attention for

Your SERP Listings

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In 2014 we searched trillions of times

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@AlexTachalova

2012

2015

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2015

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2015

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2015

Google provides 3.5 Billion facts

about 500 Million objects

directly on a SERP.

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What does that mean for you?

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Local Carousel

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List Carousel

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Upper Carousel

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Knowledge Graph Info

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Answer Box

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We crunched the numbers:

• 40 million U.S. SERP’s’

• 6 million German SERP’s’

To get the exact answer

@AlexTachalova

0%

5%

10%

15%

20%

25%

30%

35%

40%

Videos Images KnowledgeGraph Elements

Google Maps News

U.S. SERP consists of:

@AlexTachalova

0%

5%

10%

15%

20%

25%

30%

35%

Images Videos Google Maps KnowledgeGraph

Elements

News

German SERP consists of:

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Answer Box

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0.00% 0.50% 1.00% 1.50% 2.00% 2.50%

German

U.S.

Answer Box Presence

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Every 3rd SERP in Germany has videos or images, or both.

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Every 5th SERP in Germany has Knowledge Graph Elements.

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Answer Box will shortly become a trend in German SERP.

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