WHAT A DIFFERENCE TWO YEARS MAKES

Source: BrandAsset® Valuator USA, 2011 The Economist Custom Study (All Economist Subscribers)

NOW

NOW

IN TWO YEARS

IN TWO YEARS

0

10

20

30

40

50

60

70

80

90

Print Online/digital

All S

ubsc

riber

s of T

he E

cono

mist

(%)

Current Preference (for accessing The Economist)

vs Expected Preference in 2 Years