Post on 05-Jul-2015
description
The Digital Retailer: Finding and Engaging Your Customers
© 2014 Apigee Confidential – All Rights Reserved
Brian Pagano
Apigee
Norman Woodard
Accenture
@brianpagano norman.woodard@accenture.com
A fundamental
shift in how we
do things
It’s the 3rd wave of digital
1990sDesktop web
2000sMobility
2010sLiving services
Complexity
Accenture ©2014
Biggerscale
Moredata
Fasterspeed
Broader rangeof devices
New demands of the digital economy
Online
On the go In stores
Social media
networks
The seamless nonstop customer
$
Accenture, “Seamless Retail”, ©2014
New retail services
Accenture, “Seamless Retail”, ©2014
To survive and thrive, retailers need to fundamentally reinvent themselves
Partnerships
Right partners who own certain capabilities, thereby minimizing investment burden on the retailer
Platforms
New disruptive technologies such as APIs, mobile, social, cloud, and big data gain momentum as digital conduits
Operations
Buying, placement and promotion of merchandise, having inventory visibility, developing pricing strategies, and managing metrics and incentives across channels
Customer
Seamless experience across channels
Accenture, “Seamless Retail”, ©2014
Walgreens
QuickPrintsAPI
Prescription API
Balance Rewards API
Up to 15% revenue
share from partners
Over 75 partner
apps using APIs
6x sales increase
vs. store only
Trends in retail technology
Accenture, “Retail Technology Vision 2014: Every Retailer Must be a Digital Retailer”, ©2014
Digital retailing
1. Customer-centric
2. Omni-channel integration
3. Maturing of predictive analytics
4. Expand mobility
5. Real-time seamless supply chain
6. Move to variable cost model/cloud computing
CUSTOMERS
PARTNERS
EMPLOYEES
Building blocks for retail success
Accenture, “Winning the 24/7 Digital Customer”, © 2014
Unlock big data
Double down on analytics
Offer 100% inventory visibility
Provide engaging content
Thoughtfully design experience
Re-imagine your supply chain
Rethink your P&L
AT&T
Got apps up and running
in 30% less time
15x increase in API calls
in under 2 years
Growth in apps from 78
to 1,455 in six months
Nike
Extend Nike+
platform and data
NikeFuel: the
currency for
measuring
activity
28M+ members
Unique andvaluable services
Exploring data with NikeFuel
Grow user base
to 100m with
partnerships
Questions?
Brian PaganoApigee
Norman WoodardAccenture
norman.woodard@accenture.com@brianpagano