The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

Post on 13-May-2015

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Kriti Sachdev presentation at SMSin2011

Transcript of The Digital Activism – New Era! NGOs can’t avoid Social Media by Kriti Sachdev

PETA AND OUR AFFILIATES:

Innovative

Animal Activism

PETA India in the News

Victories by PETA US or Other Affiliates

AIIMS La Senza Samsung

Burger King Lufthansa Shell

Carlsberg McDonald’s Target

Covance Mobil Texaco

KFCs in Canada NASA Unilever

Kroger Polo Ralph Lauren Wendy’s

And many more ...

PETA US Ranked Third

Most Social Media–Savvy

in the US

Only NASA and The White House rank

higher.

(Findings from the first-ever Digital IQ Index for the Public Sector, conducted by L2, a membership organisation focused on digital innovation, and the George Washington School of Business)

Animal Rights Is Personal: Social

Networking by PETA US and PETA India

One Who Reads Is One Who Leads

What does DKNY stand for?

Can u show us what goes

into ur designs?

PETA US Donna Karan

Facebook Takeover

I’m trying to save something today -

can u help?

PETA US NASA #TWTRCON Takeover

Animal defenders took to Twitter, taking over the

#TWTRCON hashtag, and demanded that NASA halt

plans to fund a cruel radiation experiment on

monkeys.

PETA India Harnesses Star Power

PETA US’ Use of Games

PETA US’ Use of Games

PETA US’ Use of Games

PETA and Our Affiliates’ Use of

Material That Resonates Emotionally

“We know none of these gimmicks

alone will change the whole

world, but if you try never to miss

an opportunity, no matter how

big or small, the combined effect

will change the world.”

– PETA Director, Ingrid E Newkirk

So, the moral of the story is …

“Like” us on Facebook.

Facebook.com/PETAIndia

Follow us on Twitter.

Twitter.com/PETAIndia