The Desire2Learn Story - MaRS Best Practices

Post on 07-Jul-2015

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John Baker, Founder, President & CEO, Desire2Learn, walks us through his entrepreneurial journey. John describes how to build a strong and sustainable business, and emphasizes the importance of setting a clear strategy, building a passionate team and being persistent. Presentation video: https://vimeo.com/58711874.

Transcript of The Desire2Learn Story - MaRS Best Practices

The Desire2Learn Story

My first venture… My biggest business before I started my company was selling Kool-Aid as a kid

My first venture… My biggest business before I started my company was selling Kool-Aid as a kid

My first venture… My biggest business before I started my company was selling Kool-Aid as a kid

About Me Early Childhood: •  Grew up with a calculator toy •  My first computer (Grade 2 or 3) was the IBM PC Jr .

•  Played games, typed notes, and even learned to program (from magazines)

•  Loved science fairs

High School: •  Participated in Math contests •  Was a bit of a nerd (for a while)

University: •  Went into engineering thinking

I would eventually be a doctor

University Experience uWaterloo – Systems Design Engineering: •  Couldn’t get enough of the design

projects and competitions •  Online Micro Electronic Thermal Analyzer •  Personal ECG monitor •  SYDEArms (Reinvention of crutches)

•  The design projects sparked my entrepreneurial drive

Passion  

Problem  Finding  

We offer innovative technologies that transform the learning experience

Driving Change

Technology  Pla-orm   On  Premise,  Desktop   In  the  Cloud  (SaaS),  Mobile  

Delivery  Model   Brick  and  Mortar   Online  &  Blended  Courses  

Content  Delivery   Books  and  Paper   Digital  Content  

InstrucDonal  Model   One  Size  Fits  All   Personalized  

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TRANSITION FROM PRINT TO DIGITAL

Flip classroom and webcasting

Learning is built around a community  

1000 Women Program

Experiential Learning

Today

The Early Years

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Setting a clear strategy

What’s the best play?

Some of the Challenges

Competition

Perseverance  

•  Supporting learners lifelong •  24/7 service and support •  14 available languages •  Global SaaS capabilities

•  Focused on enduring relationships •  600+ people worldwide •  750+ clients and 8+ million users •  >98% client retention

Scaling Up

Securing Investment

Future Full of Possibility