Post on 26-Jun-2015
Multiple Income Streams…Multiple Product Categories
The Crons Brand: Who We Are• First and Foremost: A Motivational Company
• Fastest growing new sports apparel brand in the country
• Inspirational brand with a Come Ready or Never Start message
• Brand that motivates young athletes to set and achieve their goals in order to get better and reach their full potential
The Sports Apparel Market• $29 Billion Industry for Sports Apparel; $4B Team Sports
Industry
• 17,000 Public School Districts (Multiple schools per district)
• Over 20,000 Private and Parochial Schools
• Even .05% of market share equals $145MM in revenue
The Sports Apparel Market
• Spend in Millions
-- 4-5-6 Grade Teams $747.6
--- 7-8 Grade Teams $551.8
--- 9-JV Varsity Teams $907.8
Over $2B in Sales!!
Crons Target Market
• Public Schools: 17,800• Private Schools: 15,000• Parochial Schools: 7,400• Charter Schools: 5,700• Junior Colleges: 500• 4-Year Colleges: 1,200• AAU Sports Programs: 1,500
• 26 Million youngsters between the ages of 6 – 17 participate in at least one organized sport
Over 49,000 Total Schools & Programs!!
Pat Cavanaugh--The Man Behind Crons
Athletic Background
• Growing up hearing all the doubters• Outworking everybody to succeed• Walk-on who earned scholarship with University of Pittsburgh
Basketball • Two-year Team Captain on NCAA Top 10 teams
(Only walk-on to be named team captain)• 3 NBA Tryouts
Pat Cavanaugh--The Man Behind Crons
Business Background
• BS, MBA– University of Pittsburgh• CEO—Inc. 500 Company– Cavanaugh Marketing Network• Ernst & Young Entrepreneur of the Year• Ernst & Young Entrepreneur Hall of Fame• Profiled in Inc. Magazine • Named Top Salesperson in the country by Sales & Marketing
Management Magazine• Profiled by Wal Mart for Business Excellence
The Crons Success Story• Over 350% in sales over the last two years;
Anticipated 400% increase in 2010• Approaching 400 schools and organizations in 25
states that have felt the Power of Crons• NFL and NBA customers (Dolphins & Magic)• 2009 NCAA Basketball Tournament Participant• Brand featured by CNBC; Sports Business Journal• Outfitted Texas-Pan American Basketball in 2010• Approaching 150 Head Coaches Around the Country
to Date…and Growing• Partnership with A-Game, one of the largest youth
sports facilities in Southeast• Partnership with Hoop Group, one of the largest
basketball summer camp organizations
Now, The Crons Brand™ is Taking It To the Next Level!
Crons Partners with D1 Conferences• Named Official Apparel and Uniform Provider for Big
South Conference-- 10 Schools; 18 Sports; 180 Teams; 3,200 Student-Athletes
• Sponsors Post Graduate Scholarship and provides student-athlete gifts for Atlantic 10 Conference
-- 14 Schools; 21 Sports; 284 Teams; 5,000 Student-Athletes
The Significance for Crons Head Coaches
• Gives Crons significant national visibility
• Provides instant credibility for the Brand
• Proves that the Crons message resonates with athletic administrators and coaches
• Validates Crons ability to compete with other brands
• Presents Crons with tremendous momentum in 2010
The Future of Crons
• More Aggressive 2010 National Marketing Campaign
• Football Game Time Uniform & Team Gear Program
(see www.crons.com for details)
• NCAA Compliant Nutritional Products
• Women’s Volleyball & Active Lifestyle lines
• Significant National Expansion of Crons Achievers Program
Summary of Crons Achievers Program• Educational curriculum designed to teach students the importance of goal
setting for achieving success and provide a how-to guide to setting, tracking and achieving their own personal goals
• Currently targeted toward middle school students (grades 6th – 9th)
• 9-week structure of learning modules that incorporate mental, physical and illustrative (story) examples (Goal Game Plan Assignment)
• For 2010 will be adopted by schools in Pennsylvania, California, Florida, New York and Utah
• www.cronsachievers.com
The Crons Difference
Great Message and Value Pricing
• Inspirational message & mentality(Woven into the fabric—Upside down tag; Inside the gear)
• Equal product quality with other national brands but with pricing that is 20%-30% below them
The Crons Difference
Team Packages—Our Most Popular Item
• Team Packages include Sweatshirt, Sweatpants, Workout Shorts, Short & Long Sleeve T-Shirts, and Duffel Bag
• Customized for Every Team With Imprinted Logos
• Regular Cotton or Performance Fabrics
• Starting at $95; 15-day turnaround
The Crons Difference
• The Crons Brand can be a coach’s single, one-stop source for all athletic apparel and accessories instead of having to deal with multiple suppliers
• Single Source Opportunities Available for School Districts, too
The Crons BrandIncome Earning Opportunities
Joining The Crons Brand Team• Head Coach
-- Commissions from 10% - 30% (Bonus Opportunities)
• General Manager
-- Earned Position
-- Significant residual income opportunity through the recruitment and signing of other Crons Head Coaches
-- Two income streams: Personal sales and earning commission on sales of your Head Coaches
Joining The Crons Brand Team• Regional Director
-- Earned position
-- Manage up to 8 General Managers
-- Earn significant residual income on commissions from sales of General Managers and Head Coaches in your region
-- Recruiting and training are the primary focus
• Franchise—Designated Position
-- Regional Franchise position is for ultra-performing individual
-- Highest level of residual income in entire region encompassing as many as 8 General Managers
-- Accelerated compensation percentages on multiple revenue streams
Why Crons Makes Sense
• Opportunity with People with a Passion for Sports• Perfect for People Already in the Field (i.e. coaches)• Designed for Busy People• Flexibility of Part-Time Opportunity• No Previous Apparel Experience Needed• No Risk Opportunity with Huge Upside Potential• Ground Floor Opportunity with Track Record of Success• Comprehensive Corporate Support For Head Coaches—
In Sales or Your Team Building
Crons Training and Support• Superior Graphics Department
-- Virtual Mock-Ups Help Sales-- Logo & Apparel Designs
• Retail Catalog• Sample Kit ($1,000 worth of samples)• 80-page Sales Manual• Sales CD• Webinar Training Sessions• Weekly Newsletters• Conference Calls With Pat & Sotiris• Unparalleled Access to Customer Service to Answer Your Questions
and Process Your Orders
Turn Your Passion Into Profits
• Huge Opportunity to Join a Brand Taking the Country By Storm
• Great Residual Revenue Stream for Someone Who:
-- Has a Passion for Sports & Youth Athletics
-- Has Sales Experience or Contacts With Youth Sports Organizations, School Sports Coaches and Booster Groups or School Administrators
• Lucrative Part-Time/ Full-Time Revenue Generator• Backed by Proven Successful Management Team