Automated Insights

The Continuing Evolution of Automated Sports Content

Joe Procopio Chief Product Officer Automated Insights joe@automatedinsights.com @jproco

Ai Background

Wordsmith™

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BEFORE

The Wordsmith platform takes in your raw data, in any format.

AFTER

Wordsmith creates personalized, insightful narratives at massive scale.

A Patented Engine for Automated Narrative Reporting

How it Works

1.  Identify trends and insights2.  Prioritize based on value3.  Deliver narrative, with total

tone and variability control

Personalized Message for Each User w/ Their Data

Proprietary Data

Real-Time Data

Historical Data

Third Party Data

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Natural Language Generation

The Robot Writer

6 Confidential and Proprietary

QuakeBot

7 Confidential and Proprietary

Ai: Pioneers in NLG

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You Might Already Be Reading Automated Content “Not only is automated content virtually indistinguishable from human-generated content, but in most cases it is deemed as more credible and trustworthy.”

•  Dr. Christer Clerwall, Karstad University

•  Results published in Journalism Practice 2014.

•  Journalism graduate students blind-testing Automated Insights content against human journalist-written content from the same NFL games.

The Ai Algorithmic Approach

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• New Data/New Time Period – Who is the audience? – What is the topic? – What is the lede? – What are the most pertinent facts? – What is the tone? – What is the lexicon? – Edit as we write.

How NLG Can Enhance Sports Content

Other Examples

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Reach, Breadth, & Depth

Challenge Reaching new and existing users with content that is specific and relevant to them, in a way that drives more page views, engagement, and brand stickiness.

Ai Solution

Match-up previews, recaps, trivia, and more—all personalized for each reader.

Expanding Reach of Coverage

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Expanding Breadth of Coverage

Confidential and Proprietary

Expanding Depth of Coverage

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Automated Content in Sports Today

Ai Produces > 15 Article Types

Plus Pre & Post Game Notes

Team & Player Rankings

Note: These Rankings and Grades are ideal for automating slideshows to highlight top performances and trends, which in turn can be used to better leverage existing photo and video assets.

Visualizations & Analysis A variety of high-impact and hyper-relevant graphics, visualizations & analysis for every sport & every team. Including “Polls in Motion”.

Live Scoreboards & Play-by-Play

•  LIVE scoreboard, game pages, play-by-play and interactive box scores

•  Can be delivered via Web or Mobile pages on iPad, iPhone and Droid

When combined with Real Time Insights = Turn-Key 2nd Screen Experience

Live Scoreboards & “Intelligent” Play-by-Play

Personalization and Interactivity

Sports

Sports

Powerful 2nd Screen Experiences

Note: Our algorithms and technology platform can also be used to power predictive games about future or even real-time game activity and results.

Trivia / StatQuiz

StatSmack

Daily Fantasy and Wagering

Quantified Self

Summary

Automated Insights creates personalized narratives and visualizations from raw data, at massive scale.

NLG and automated content can increase the reach, breadth, and depth of sports content.

We can deliver a unique contextualized experience for one user or segment among millions — in any tone, on any screen, and in real time.

Thanks!

Thanks for attending. Please visit us at stats.com Don’t miss our next webinar: The NFL and Social Media: What You Need to Know August 12th at 12:00 p.m. CST Questions?