Post on 17-Aug-2015
@ckjchambers
@teqld
The connected visitor
@CKJCHAMBERS
THE CONNECTED VISITOR
“This is Queensland” application
#thisisqueensland social
+ show you a little bit of @queensland
The DMO’s role is to extend the connection between people and place.
THE FIVE STAGES OF TRAVEL
SMARTPHONE APPLICATIONS
APP FEATURES
-
GEOFENCES
Location based services – Geo-fences and beacons
USER STORIES - GEOFENCES
I have just arrived. What are the best things to do around here?
Geofence
Triggered
This is QueenslandWelcome to Tropical North
Queensland. Find out what is
trending in this amazing region.Slide to view
Destination Hot 5
Screen
USER STORIES - BEACONS
I am in Cassowary Country, North of Chebanabang, what’s a Cassowary?
TEQ ContentGeofence
Triggered
This is QueenslandWelcome to Tropical North
Queensland. Find out what is
trending in this amazing region.Slide to view
USER STORIES - BEACONS
I am at the PGA. How do I find out more?
Beacon
Triggered
Event Website
THIS IS QUEENSLAND APP
Results to date:
• Downloads – nearing 20,000 • Usage – 33,980 sessions• Android users far more engaged• Media – CPA – facebook advertising targeting
Qld eDM subscribers generated DL at greater $$• #learning = beacons going to advance quickly
#THISISQUEENSLAND
Percentage increase MOM #thisisqueensland Cumulative images #thisisqueensland
#sqcountry
@theplanetd
Digital Influencers
Ensure relevant hashtags are included in travel documentation
Engage with a dual purpose. Yours + Theirs.
Vet. Vet. Vet.
Have a clear purpose.
@piggystingray
DMO Staff
Organise training sessions
Feature their content
Take a road less travelled and connect in new and inspiring ways….
@youngadventuress
1. The DMO role has changed. We must connect with visitors right the way through the holiday planning cycle.
2. Work with stakeholders to share the heavy lifting. We don’t need to do ALLLLL of the works.
3. Build your own audience. But work across other platforms effectively!
4. Take the road less travelled. Nobody notices mediocrity.