The concept of guerrilla marketing was invented as an unconventional system of promotions.

Guerrilla Marketing

The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.

Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive and consumers are targeted in unexpected places

Guerilla Marketing relies on time, energy and imagination rather than a big marketing budget

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts,

Guerilla Marketing is unconventional marketing intended to get maximum results from minimal resources

Guerrilla marketing now utilizes more innovative and cutting edge approaches such as mobile digital technologies.

This really engages the consumer

and creates a memorable

brand experience.

Samples Burger King

Old Spice

Top Virals

Great Whopper Freakout

LG Elevator Prank

Coke Open Happiness