Post on 31-Dec-2015
description
© 2008 Eyeblaster. All rights reserved
EYEBLASTERThe Complete adserving
solution
© 2008 Eyeblaster. All rights reserved
Content
• Background• Range• Campaign Delivery• Creative Technology• Reporting & Campaign Management• Summary
© 2008 Eyeblaster. All rights reserved
Background
• Established in 1999• Leader in Rich Media Solutions• Evolution• Investment in R&D• Global Presence...
© 2008 Eyeblaster. All rights reserved
Global Coverage
© 2008 Eyeblaster. All rights reserved
Campaign Delivery
© 2008 Eyeblaster. All rights reserved
Eyeblaster Ad Campaign Manager
Multi-functional, cross-channel campaign delivery platform
Rich Media
Video
Search
EmergingChannels
ChannelConnect
© 2008 Eyeblaster. All rights reserved
Service & SupportDedicated Account Team
Duncan Burgess (Sales)
Account Manager
Account Executive
Creative Support
2nd TierDeal with major technical problems; account team thus free to manage your day to day issues
Publisher SupportPublisher liaison based in UK; manage and resolve any publisher discrepancy issues, campaign setup issues,
tagging problems etc – ukpublishersupport@eyeblaster.com
Global HandoverEyeblaster offices in other time zones can help when the UK office is closed. Israel office open Sundays
© 2008 Eyeblaster. All rights reserved
Creative Technology
© 2008 Eyeblaster. All rights reserved
Eyeblaster Video Studio
© 2008 Eyeblaster. All rights reserved
Video SpecialistsMost Advanced Video On The Market
■ Max file size up to 10MB
■ True HD option – h.264 encoding allows superior video quality in Flash 9
■ Manually optimisation
■ Full screen
■ Extended duration
■ Browser & Bandwidth detection – Optimum quality display
The Proof...
■ Exclusive 2 year global partnership with 20th C Fox
■ Clients include Paramount, Universal Pictures, Warner Brothers, BBC etc
■ Exclusive video formats...
© 2008 Eyeblaster. All rights reserved
New High-Impact Video Format (exclusive)
MSN Video Skin – Eyeblaster Exclusive
MSN UK Homepage Now Available
© 2008 Eyeblaster. All rights reserved
Nike Football
Eyeblaster Confidential
Grab / Share Widget Ads – New
Viral Spread And User Interaction MetricsIncluded In Campaign Reporting
Hadouken!
© 2008 Eyeblaster. All rights reserved
Widget AdsRich media ads served as part of a campaign Widget posted from the ads to any social network
Analytics combine distribution and rich media measurements from the display and the widget
© 2008 Eyeblaster. All rights reserved
Rich Media SolutionsSuccessful creative, enabled by Eyeblaster
Dynamic Ads (XML)
• Data Capture Gaming
• In-Banner Conversion
• Behavioural Re-Targeting
• Microsite Content
• Dynamic Ads (XML)
© 2008 Eyeblaster. All rights reserved
Data Capture Gaming
• Value
• Added brand dimension
• Viral element
• Extended engagement
© 2008 Eyeblaster. All rights reserved
Login MPU
Homepage
Synchronised Messenger
35,000 emails captured in one single day!!
10% of users played the game
60% played more than once
© 2008 Eyeblaster. All rights reserved
In-Banner
Conversion
• Delivery of microsite
content
• Optional functionality
• Dynamic messaging/pricing
• Time limit applied
• Full confirmation data
capture facility
© 2008 Eyeblaster. All rights reserved
Behavioural Re-Targeting
• Optional functionality
• Trialogue
• Empowering the user
• Incorporates video
footage
• Synchronisation - visual
impact
© 2008 Eyeblaster. All rights reserved
Microsite Content
• Invites user to engage with multiple content
• Purpose shot video
• Targeted humour deepens brand experience
© 2008 Eyeblaster. All rights reserved
Dynamic Ads (XML)
• Website functionality
• Non detrimental to user journey
• Extended functionality allows huge back end content
• Flexibility
© 2008 Eyeblaster. All rights reserved
Intro message
Between level pre-roll
In-Game Advertising
In game reminder
Branded playing space
© 2008 Eyeblaster. All rights reserved
New introductions...
• Live news feeds
• Dynamic competition
entry
• Reverse IP detection
• Customisable markers
• Full Google Map’s
technology
© 2008 Eyeblaster. All rights reserved
Creative Library
HTTP://CREATIVEZONE.EYEBLASTER.COM
© 2008 Eyeblaster. All rights reserved
Reporting & Analytics
© 2008 Eyeblaster. All rights reserved
Reports
Plug-in for Excel
Eyeblaster Analytics
Campaign Monitor
© 2008 Eyeblaster. All rights reserved
Eyeblaster Reports
■ Seventeen different reports available as standard
■ Enables deeper, clearer analysis
■ Available reports include: Delivery Performance by frequency Unique user metrics Engagement Video performance Conversions
New features July 2008:■ Dwell Time metric – the only metric applicable across all formats or comparable to
offline metrics■ PowerPoint reports – graphs and tables show you exactly what the data means to
you and the client ■ Industry benchmarks embedded for comparison■ Graphs in Excel for performance at-a-glance
© 2008 Eyeblaster. All rights reserved
Campaign Monitor
■ Live overview of campaign status■ Less time spent chasing for
information
■ Features: Auto-refresh every 15 min Setup status Delivery status Performance status Status deterioration alerts
New features July 2008:■ Manipulate fields to only monitor relevant info■ Manipulate variables so reporting is set to your personal settings■ Export to excel – show publishers what you need doing
Customisable campaign management time-saver
© 2008 Eyeblaster. All rights reserved
Excel Reporting Plug-InCustom reports created & updated within Excel
© 2008 Eyeblaster. All rights reserved
Single click to PowerPoint campaign summary.
© 2008 Eyeblaster. All rights reserved
Channel Connect 4 Search
© 2008 Eyeblaster. All rights reserved
Channel Connect for Search (planned Q3)
• Gives agencies flexibility to choose different SEM solutions• Empower agencies to start making use of in-house solutions like Decide DNA• Enable ‘path to conversion’ analysis by channel
Analytics and optimization solution for agencies running display (on ACM) and
search (on any SEM tool)
Channel Connect for Search
© 2008 Eyeblaster. All rights reserved
Channel Connect: SearchDe-duped data using any search provider
A unique analytics and optimization solution, delivering de-duped data without having to use a single provider for both search and display…
One report across both search and display Contribution rate shows cross channel impact Includes ALL publishers in the user path, not just the last
© 2008 Eyeblaster. All rights reserved
Benefits...• Clear view of path to conversion
• Establish impact of one channel against another
• Planning tool
• Calculation of contribution (ROI)
• Single universal tracking tag
• Flexibility on custom reporting
© 2008 Eyeblaster. All rights reserved
Implementation Easy set-up process – a 2 step wizard!
© 2008 Eyeblaster. All rights reserved
Data Services - Campaign Analysis
© 2008 Eyeblaster. All rights reserved
Summary
© 2008 Eyeblaster. All rights reserved
Key Points : Eyeblaster 2008
• 50%< UK Rich Media market share
• ONLY company with full IAB accreditation
• Over 50% of Eyeblaster ads run video. HD offers unmatched quality vs. Flash.
• Exclusive creative formats
• Advanced reporting | real time campaign monitor | Excel Plug-in
• Unrivaled SUPPORT
• Pricing negotiable. Rates fully inclusive.
© 2008 Eyeblaster. All rights reserved
Thank You!