CHOCOWORKS

CONTENTS

Chocoworks Products Process Of Chocolate Making Ingredients Of Chocolate Business Plan & Strategy Competitive Brands S.W.O.T Analysis Analysis Scope In Indian Market

CHOCOWORKS

Chocoworks is headquartered in Mumbai , India.

It is well known for its Milk Bar & Double Chocolate Bar .

CHOCOWORKS

General Company Description Our company will be in the

confectionary business. Our company will be involved in manufacturing of chocolates. 

Vision Our vision is to be the leading

manufacturer of chocolates all over India.

Mission We seek to produce high quality

products at competitive price using modern technology to provide high satisfaction to the consumers.

 

Objectives To manufacture and provide the customers with the

quality products to the best interest of the customers.

To create Price competitive Products as part of the effect to increase the world access to high quality chocolates.

To ensure a hygiene & clean working environment as to continue to produce Safe & Tasty Products

To strive to Meet & Exceed Customer's Expectations so as to ensure a sustainable business relationship.

PRODUCTS

Dark Chocolates Milk Chocolates White Chocolate Fruit & Nut

PROCESS OF CHOCOLATE MAKING

Roasting Winnowing Milling Pressing Refining Conching Tempering Moulding

INGREDIENTS

Sugar Cocoa Butter Cocoa Solids Peanuts Milk Solids Chocolate coated Raisins Almonds Vanilin Honey Boston Baked Bean

BUSINESS PLAN & STRATEGY

Low promotional price for the chocolate for time being

Festival Chocolate Packs

TARGET MARKET

Upper class Middle class Lower middle class All age groups

COMPETITIVE BRANDS

Cadbury Nestle’

S.W.O.T ANALYSIS

STRENGTHS The range and variety of chocolates available in

malls seems to be growing day by day, which leads to lot of impulse sales for chocolates companies.

Instead of buying sweets on Rakhshabhandan, Diwali, people prefer to buy chocolates.

It is cheap in comparison to other chocolates. The company provides better quality of chocolate

at competitive prices.

WEAKNESS Huge startup costs To keep price of the product low, as it

is a price sensitive market High Level of competition from the

well established brands

Opportunities Expansion into every country around the

world. Increase in control over their market segment. Acquisition of more famous and well known

brand names. Expand product range in order to target

multiple user groups. Production of sugar-free chocolates.

THREATS Rise of transportation prices. Other companies such as Cadbury and

Nestle who also strive for market leadership.

ANALYSIS

The chocolate will be launched just before Christmas and New Year so the time is perfect to gain the market in max.

The company is producing 4,50,0000 units of chocolates at the rate of Rs. 16 for which we are incurring the total cost of Rs. 72,00,000 and the total sales of Rs. 90,00,000which implies that we are having the profit of Rs. 18,00,000.

The company is producing a single unit of chocolate at the rate of Rs. 20 which includes the cost of chocolate as Rs. 16 which again implies that the profit of Rs. 4 is gained on the single unit of chocolate.

Since the company is earning some percentage of profit above the cost it means increasing cost can be the favorable condition for the company.

Since the company is earning some amount of profit so our business is a feasible to launch over.

The punch line of Chocoworks is “MELTS IN YOUR MOUTH, NOT ON YOUR HANDS” will make people to get attracted towards the chocolate. Also the Pack is designed in such a way like a king of all chocolates is sitting in the shop.

SCOPE IN INDIAN MARKET

This chocolate has a great scope in Indian Market as it is a different kind of product amongst all other chocolates present under different brands.

Chocoworks is cheaper than Fruit n Nut, Crackle and Temptation which is an added benefit to the company.

The chocolate will be launched before Christmas and New Year with attractive packing and with offers so the chocolate will capture the market quickly.

As according to some survey in India it is found that 90% of people consume chocolates and 42% consumers are of age group 10-20 and 33% consumers are of age group 21-30, thus this chocolate has a great scope in India.

It is also found from the survey that the most important aspect of the consumers they keep in mind before purchasing chocolate is the Flavor, Quality and Packing and the Chocoworks has priorised this aspects the most to capture the market and compete with the chocolate of same kind.