Post on 01-Jul-2015
description
@bmassey
The Chemistry of the Landing PageWith Live Critiques
by Brian Massey
@bmassey
Today You Will Learn
• Why landing pages are so powerful.
• How to build landing pages backward.
• The components of a successful landing page.
• To never, ever ask someone to review your landing page
again.
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What is a Landing Page
A single-minded page dead set on keeping the
promise made by an ad, link or email and on getting the
visitor to take action.
@bmasseyWe know something about these visitors.
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Components of a Landing Page
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The Basic Landing Page Reaction
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The Simplest Landing Page
Don’t Start with This
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Perhaps a Better Offer Than “Submit”
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The Page Must Match the Ad
The Relevant Offer found on a Landing Page depends on where the visitors are
coming from.
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Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov
Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov
A B
Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov
Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov
A B
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Different ProductDifferent Girl
No mention of Wonderland Collection
Colors Match
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Ask a Designer(But keep her away from our page)
Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov
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Add Something That Helps the Business
Enter a “Friend’s” Credit Card Number
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Ask the Copywriter
How can we overcome objections that may cause visitors
to abandon our landing page?
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Build Some Trust
If your company or brand is known to the
visitors, make it prominent to build trust.
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Provide ProofPrProof
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Show the Product!IImage
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Business Porn?
SolarDirect.com
http://www.sxc.hu/profile/guitargoa
http://www.sxc.hu/profile/acerin
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Business Porn?
SolarDirect.com
http://www.sxc.hu/profile/guitargoa
http://www.sxc.hu/profile/acerin
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Wait! The Call to Action needs to
POP
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Now, let the designer move things
around.
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The Highly Reactive Combination
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The Conversion Scientist Blog
Contact:
@bmassey
What’s Missing?
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Growth Hacking Tools
Split Testing Tools Click and Scroll Tracking(Heatmap)
www.MyConversionLab.com
1998
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http://www.zed-systems.com/ No testing. No click tracking. No Analytics.
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http://www.inflowinventory.com/ No Testing. No Click tracking
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http://www.inflowinventory.com/ No Testing. No Click tracking
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http://jadu.netNo Split TestingNo Click Tracking
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https://classflow.com/No Testing. No Clicktracking
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https://classflow.com/No Testing. No Clicktracking
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Great place to repeat the offer.
Mobile Users “bounce” at the bottom of the page.
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http://www.entrancesoftware.com/energy-software-outlook/ CrazyEgg Click Tracking
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http://http://nichevid.com/register/ No testing or click tracning software
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http://mobiscroll.com/pricing Optimizely. No click tracning software
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http://www.nicelabel.com/downloads/nicelabel-powerforms-desktopNo Testing or Click Tracking
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https://www.bigcommerce.com/ No Testing or Click Tracking
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http://www.priceintelligently.com/contact-saas-pricing-experts-pricing-page-rebuild No Testing or Click tracking
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404 Pages are Important, but you shouldn’t point call to action buttons there.
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https://strategyzer.com/academy/course/business-models-that-work-and-value-propositions-that-sell/
Visual Website OptimizerAndCrazyEgg!
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https://www.ableton.com/en/push/No TestingCrazyEgg Click Tracking
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https://my.onediary.com/sign-up/home?account_created=true No Testing or Click Tracking
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http://www.sitescout.com/rtb/ No Testing, CrazeEgg Click Tracking
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