Post on 15-Dec-2015
The centerpieceThe centerpiece
Keystone to a successfulpage design
Keystone to a successfulpage design
What’s a centerpiece?What’s a centerpiece?
What’s a centerpiece?What’s a centerpiece?
A story that is given special emphasis
A story that is given special emphasis
What’s a centerpiece?What’s a centerpiece?
A story that is given special emphasis
By packaging it with photos/graphics
A story that is given special emphasis
By packaging it with photos/graphics
What’s a centerpiece?What’s a centerpiece?
A story that is given special emphasis
By packaging it with photos/graphics
So that it can be used as the focal point around which the rest of the page is built
A story that is given special emphasis
By packaging it with photos/graphics
So that it can be used as the focal point around which the rest of the page is built
What’s a centerpiece?What’s a centerpiece?
A story that is given special emphasisBy packaging it with photos/graphicsSo that it can be used as the focal
point around which the rest of the page is built
It’s often ‘evergreen’ but can be a breaking story
A story that is given special emphasisBy packaging it with photos/graphicsSo that it can be used as the focal
point around which the rest of the page is built
It’s often ‘evergreen’ but can be a breaking story
Why a centerpiece?Why a centerpiece?
Why a centerpiece?Why a centerpiece?
To call attention to a story that editors view as significant
To call attention to a story that editors view as significant
Why a centerpiece?Why a centerpiece?
To call attention to a story that editors view as significant
To ensure that a page will have a well designed element
To call attention to a story that editors view as significant
To ensure that a page will have a well designed element
Why a centerpiece?Why a centerpiece?
To call attention to a story that editors view as significant
To ensure that a page will have a well designed element
To provide layout flexibility
To call attention to a story that editors view as significant
To ensure that a page will have a well designed element
To provide layout flexibility
Why a centerpiece?Why a centerpiece?
To call attention to a story that editors view as significant
To ensure that a page will have a well designed element
To provide layout flexibilityTo assist in planning for the
inevitable ‘slow news day’
To call attention to a story that editors view as significant
To ensure that a page will have a well designed element
To provide layout flexibilityTo assist in planning for the
inevitable ‘slow news day’
How to create a centerpiece
How to create a centerpiece
How to create a centerpiece
How to create a centerpiece
Assign a story or work with completed article
Assign a story or work with completed article
How to create a centerpiece
How to create a centerpiece
Assign a story or work with completed article
Make sure there is ‘art’ (photos and graphics)
Assign a story or work with completed article
Make sure there is ‘art’ (photos and graphics)
How to create a centerpiece
How to create a centerpiece
Assign a story or work with completed article
Make sure there is “art” (photos and graphics)
Assemble the ingredients into a MODULAR (i.e. rectangular) package
Assign a story or work with completed article
Make sure there is “art” (photos and graphics)
Assemble the ingredients into a MODULAR (i.e. rectangular) package
A centerpiece exampleA centerpiece example
A centerpiece exampleA centerpiece example
GalaGala
A centerpiece exampleA centerpiece example
GalaTwo photos
GalaTwo photos
A centerpiece exampleA centerpiece example
GalaTwo photosInformation for graphic from:
Health Resources and Services Administration
GalaTwo photosInformation for graphic from:
Health Resources and Services Administration
An example:
4-columnpackage using two mediocre photos cropped to heighten visual impact and supplemented with a text box
An example:
4-columnpackage using two mediocre photos cropped to heighten visual impact and supplemented with a text box
Option 1Option 1
Option 2Option 2
Option 3Option 3
Option 4Option 4
Option 5Option 5