The C2C Power Panel: Crafting A Killer B2B Content Strategy

@juntajoe #B2BContentEvent

http://bitly.com/cm-research

54% Increasing

Why Are We Here? Just 36% believe their

content marketing is effective

Our Biggest Content Marketing Challenge • Producing Enough Content • Producing the Kind of Content

that Engages

THE PROBLEM WITH

Content Marketing Mission

Why? Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.

1.  Core Target Audience 2.  What Will Be Delivered 3.  The Outcome for the

Audience

Joe Pulizzi joe@contentinstitute.com • @juntajoe on Twitter

Sept. 9 - 12, 2013 CLEVELAND, OH

The C2C Power Panel: Crafting A Killer B2B Content Strategy

Technology

Transcript of The C2C Power Panel: Crafting A Killer B2B Content Strategy

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