The Business Card Exchange 2004 (Flashback from the archives)

Post on 13-Jun-2015

168 views 1 download

Tags:

description

A Flashback from 2004, Laura Burk (AKA Laura Harriger) was working for The Business Card Exchange as Director of Operations. The Business Card Exchange is now closed.

Transcript of The Business Card Exchange 2004 (Flashback from the archives)

The Affordable-EffectiveAdvertising Media

What We Do

Business Card Billboards/Literature Racks

Networking The Exchanger Exchangeyourcard.com

You give us 500 business cards and we do the rest!

Here’s How it Works

We place your business cards and brochures in high traffic areas where prospective customers need to wait a minimum of 5 or 10 minutes

Natura Coffee & Tea

University Blvd.

The Business Card Exchange Custom

Billboards

YOUR BUSINESS CARD

OR LITERATURE

CAN BE HERE

You May Have Seen Us Here…

Location Growth AnalysisNine Month View

0

5

10

15

20

25

# of Locations

University UCF Central Orlando NE Orlando West Orlando 50 East Orlando

May 2003 to January 2004, 22 new

East Orlando Locations!

What Sets Us Apart Exclusivity

Lock out the Competition One business type per location

“Corner the Market” Our relationship counts

Banks, golf clubs, high-end businesses Professional Presence

Take the headache away from the business owner No ugly flyers; no counter space wasted on material not

pertaining to their business; your printed advertising dollars end up in the TRASH!

Clean, professional boards attract clientele Cards maintained weekly

Working for you 24x7 (NO COFFEE BREAKS!)

An Affordable – Effective Advertising Media

Networking behind the scenes We discover key contacts for clients We “Plug” people into each other

More Exposure via 3 additional services

Website links Face2Face “Meet & Greet”Events Client exclusive newsletter featuring your article or advertisement

Let Us Read Your Card…

I see a logo that is bold and clean-cut…

I see good use of both sides of your business

card

It’s All in the “Cards”…

A professional look and logo for your business card will ensure your SUCCESS!

Your Business Card is Your Mini-Billboard

BCE - CopyMax Relationship

Offer a special service or discount with a pink/blue slip behind your business card

79% of all Orlando uses discount cards

8 out of 10 East Orlando area adults who use coupons clip them from newspapers (77%)

Newspapers account for 55% of all coupons redeemed in the U.S.

Among those who’ve used coupons more than 12 times in the past 3 months, 92% were newspaper coupon clippers

75% of adults save coupons for things other than groceries

65% of East Orlando area adults who use coupons use them at least twice a month

Networking

East Orlando Chamber of Commerce (BOARD Director)

King’s Pointe Architectural Review

Committee Neighborhood Committee

Eastwood Neighborhood Committee

Good Shepherd Catholic Church Building Committee

Chairperson Men’s Club

Greater Orlando Business Network (GOBN)

YMCA Previous Youth Soccer

Coach Commissioner Sports Advisory Council

Business Assistance Team Connections Leads Group WESA Youth Athletics

League Business Growth Alliance eWomen Network So Social

East Orlando Chamber

Tony Furnari, elected to the Board, January 2004!

A well-deserved “congratulations” from East Orlando Chamber President

Jennifer Thompson

Networker of the YEAR!

Tony received this award at the Raptor’s Holiday party. 12-03

Research Park Leads Group

Face2FaceEvents

Our first Face2Face event was

a hit!

Exclusive event for

our clients only.

Clients are invited to host the event or

share with everyone

their profession or service.

Photography by Jonathan Jowers

Face 2 Face EventSunTrust Bank – Shoppes of Eastwood, Orlando

Photography by Jonathan Jowers

Face 2 Face EventCascades Florist – Waterford Lakes Shopping Center

Flute/Harp Duo provided by

Elysée Music

Photography by Jonathan Jowers

Face 2 Face EventCascades Florist – Waterford Lakes Shopping Center

Traditional End-of-Event Drawing for Gifts/Prizes!

Food/Beverages provided by Old Vines Wine, California Pizza

Kitchen

“Our next networking event is being held at Cascades Florist…” – Laura, BCE

Example of Networking Chain of Reaction

“Oohh, that’s probably going to be a good wedding crowd.. Do you think they’d like to have live, classical entertainment to set the mood for their guests?” – Alexia, Elysée Music

Networking Chain Reaction

“Honey, can’t you just imagine that Flute/Harp Duo at our wedding? Let’s go get her card!” – Dana to fiancé, Adam Spencer

Win-win for everyone – elegant atmosphere for Cascades big event, business for Elysée Music!

The Business Card Exchange has recently been told that

“We create value in the community by leveraging

the

James Spaeth, Associate

POWER of networking.”

The Exchanger

Clients are invited to be a featured business or submit an advertisement

Distributed to all our clients every month

Keeps you informed of local events and meetings

Marketing tips and ideas

ExchangeYourCard.com

Link from our website to yours If you don’t have a website we can

Link your e-mail OR

Create a splash page OR

Company Logo on our home page Visit BCE Website

Additional Services

Photography – Head Shots Brochure Layout Exclusive Banner Advertising with

Orlando Metro Gymnastics Training Facilities

Computer Training Imprinted Products & Logo Wear

Photography

Head Shots, Locations, Special Event Coverage Brochures Business cards Advertising media

Brochure Development

Our graphic design department will help you customize

Banner Advertising

Exclusive Banner Advertising with Orlando Metro Gymnastics Training Facilities

4 foot by 2 foot banner4 foot by 4 foot banner

OMG - LB McLeod

Computer Training

Certified Master Trainer Microsoft Office

MS WordMS PowerpointMS ExcelMS AccessMS Publisher

Web Design & Development

Promotional Items & Logo Wear

Please view samples

Are you looking for a fundraiser with a 50%

return?

The Business Card Exchange gives back to the Community!

Fund Raiser Programs

A board is placed at your location Exclusively for parents/members of your

organization Create community involvement Support local business owners

50% donated to your organization One-on-one meeting prior to board placement

Provides additional exposure via unique advertising services

As a client you will receive:

Website link Website E-mail address or splash page Company logo on our home page (additional)

Newsletter Featuring your business through

An interview OR

An article submitted by you Business advertisement (additional)

Face2Face Exclusive client meet and greet events

Host or simply attend!

Advertising Comparison Chart

East Orlando Sun

Sprint Yellow Pages (50% disc. Incl.)

Orlando Sentinel

America’s Favorite Coupon Book

Orlando Kid's Directory

Our Town

The Business Card Exchange (per location)*

1 month 6 months 12 months

* Savings of up to 52% are available for multiple locations** 5% annual contract discount is includedThe advertisement would be the same size of a business card

For one year of advertising, BCE is 88% less expensive than Sprint Yellow Pages

Just remember this simple statement when looking at your

advertising and marketing budget:

“Our Business is to Increase Your Business.”

The Business Card Exchange Motto is:

12472 Lake Underhill Road #242 Orlando, FL 32828 407-963-9906 / 321-299-2063

fax: 321-281-3046www.ExchangeYourCard.cominfo@exchangeyourcard.com

Tony Furnari Laura Harriger