Post on 29-Apr-2018
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The Business Analyst
Justify Translate Communicate
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Feasibility
• Feasibility Study
• PEST Analysis
• SWOT Analysis
• Porters 5 Forces
• GAP Analysis
• MOSCOW
Analysis
• Stakeholder Analysis
• Requirement Gathering
• Focus Group
• End User Requirements
• Non Functional Requirements
• User Stories
• Use Cases
• Process Flow
UX
• Wireframes
• Key screens
• User Journeys
• Product Backlog Prioritisation
Development
• Development Plan
• Sprint Planning Process
QA
• Test Plan
• Test Cases
• Functional & Non Functional Testing
• UAT
Deploy
• Dev to Staging
• Staging to Live
Your role As a Business Analyst
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Justifying the Business Case
Idea Great ideaBusiness
ideaProfitable Scalable Sustainable
Justifiable Business
Case
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What is a Business Case?
• Justification for the project you are working on.
• Deciding factor in going ahead with the project or not.
• Helps to access the risks , viability and lucrative nature of a venture.
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Contents of a Business Case Target audience
§ Business value
§ strategy
Target Audience
o Demographics
o Behavioural patterns
o Establish business needs, wants, don’t mind and don’t want
Business Strategy
o External Business Strategy
o Porter 5 forces
o PESTLE
o Competitor profiling
o SWOT
o Internal Business Strategy
o MOST
o Resource Audit
o SWOT Analysis
o Competitive advantage
o USP
Executive summary
o What
o How
o When
o Where
o Why
o If
Feasibility study
- Existing system
o Drawbacks of existing system
o Benefits of the existing system
- Related System or options
o Drawbacks of Related system
o Benefits of the Related system
- Proposed system
o Drawbacks of proposed system
o Benefits of the proposed system
- Recommendations and evaluation
Industry research
o Credible research based companies
o What happening now
o What happened yesterday
o What will happen tomorrow Technology
§ Industry
§ Competitors
Deliverables
o MOSCOW (must, should, could, won’t)
o IBV
o MBV
o LBV
o Define Scope of Work (Requirement specification >
translated into tech spec and communicated between dev, design
and business team from concept to execution)
Options Analysis
o Option 1
o Option 2
o Option 3
o Option 4
Resources, Infrastructure
Marketing Strategy
Operations Strategy
Cost Benefit Analysis
Evaluation
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Executive SummaryWhy
What
Product
Service
How
Technology
Expertise
Process
Where
Resource
Target Market
When
Timeframe
Who
Supplier
User
If
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Feasibility Study Is there currently an existing system?
If there is, what is the current existing system?
Draw back of the existing system?
Benefits of the existing system?
Other Options & Related Systems?
What are the benefits and drawbacks of the other options and related systems?
What’s your proposed system?
What are the draw backs & benefits of your proposed system?
Evaluation
Recommendations
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Gap Analysis
1. Develop Requirements
2. Comparison
(As is / To be)
3. Implication Analysis
4. Recommenda
tions
5. Review System
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Gap Analysis
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Target Audience Who is your target audience
Focus groups
Surveys
Purchase industry, consumer and market research and intelligent data
Defining Demographics
Age
Location
Gender
Income level
Education level
Marital or family status
Occupation
Ethnic background
Geographic Targeting
Psychographic profiling
Personality
Attitudes
Values
Interests/hobbies
Lifestyles
Behavior
Behavior pattern
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Industry Research, Trends & Predictions
Reliable & independent source
Research based companies (Mintel, Neilson etc)
What’s happening Now
What happened yesterday
What will happen in the future
Market share
Technology & Innovation
Strategy
Funding
People
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Business Strategy Analysis
External Environment
PESTLE
Porter 5 Forces
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PEST Analysis
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Factor Likely to include
PoliticalWhat are the key political drivers of relevance?
Worldwide, European and Government directives, funding council policies, national and local organisations' requirements, institutional policy
EconomicWhat are the important economic factors?
Funding mechanisms and streams, business and enterprise directives, internal funding models, budgetary restrictions, income generation targets
SocialWhat are the main societal and cultural aspects?
Societal attitudes to education, particularly in relation to government directives and employment opportunities. Also general lifestyle changes, changes in populations, distributions and demographics and the impact of different mixes of cultures
TechnologicalWhat are current technology imperatives, changes and innovations?
Major current and emerging technologies of relevance for teaching, research or administration
LegalCurrent and impending legislation affecting the role
European and national proposed and passed legislation
EnvironmentalWhat are the environmental considerations, locally and further afield?
Local, national and international environmental impacts, outcomes of political and social factors
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political
•ecological/environmental issues
•current legislation home market
•future legislation
•international legislation
•regulatory bodies and processes
•government policies
•government term and change
•trading policies
•funding, grants and initiatives
•home market lobbying/pressure groups
•international pressure groups
•wars and conflicts
economic
•home economy situation
•home economy trends
•overseas economies and trends
•general taxation issues
•taxation specific to product/services
•seasonality/weather issues
•market and trade cycles
•specific industry factors
•market routes and distribution trends
•customer/end-user drivers
•interest and exchange rates
•international trade/monetary issues
social
•lifestyle trends
•demographics
•consumer attitudes and opinions
•media views
•law changes affecting social factors
•brand, company, technology image
•consumer buying patterns
•fashion and role models
•major events and influences
•buying access and trends
•ethnic/religious factors
•advertising and publicity
•ethical issues
technological
•competing technology development
•research funding
•associated/dependent technologies
•replacement technology/solutions
•maturity of technology
•manufacturing maturity and capacity
•information and communications
•consumer buying mechanisms/technology
•technology legislation
•innovation potential
•technology access, licencing, patents
•intellectual property issues
•global communications
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Business Strategy Analysis
Internal Capabilities
VMOST / MOST Analysis
Resource Audit
Boston Box
SWOT Analysis
Ansoff’s Matrix
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Resource Audit
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Finance
Physical Human
Know how reputation
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Most Analysis
V –Vision:
M – Mission
O – Objectives
S – Strategy
T – Techniques
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Boston Box
Market growth
Market share
Wild cat / problem
childStar
Dog Cash cow
High
Low
Low High
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Ansoff’s Box
Markets
Products
Market Penetration
Product Development
Market Development
Diversification
Existing
New
Existing New
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Strategy Definition
Competitor profiling
SWOT Analysis
Competitor - PESTLE
Business - PESTLE
Competitive advantage
Unique Selling Point
Define Deliverables
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Competitive Analysis
Competitor analysis in marketing and
strategic management is an assessment of the strengths
and weaknesses of current and potential competitors.
This analysis provides both an offensive and defensive
strategic context to identify opportunities and threats
relating to the business. Profiling all of the relevant
sources of competitor analysis into one framework in the
support of efficient and effective strategy formulation,
implementation, monitoring and adjustment.
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Competitor Array
One common and useful technique is constructing a competitor array. The steps include:
Define your industry - scope and nature of the industry
Determine who your competitors are
Determine who your customers are and what benefits they expect
Determine what the key success factors are in your industry
Rank the key success factors by giving each one a weighting -The sum of all the weightings must add up to one.
Rate each competitor on each of the key success factors
Multiply each cell in the matrix by the factor weighting.
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Competitor Profiling
Background
Financials
Products
Marketing
Facilities
Personnel
Corporate and marketing strategies
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Program Event Horizon (community of enquirers and a library of business
cards based on recommendations available on smartphones) (JBC) Android (JBC)
iPhone (JBC)
Web Portal (JBC)
Emerging Market Based Program Job board
Ecommerce for ordering flowers
Property search
Prometheus - GMW 1,2,3
TAMF
Project Insights – Career Insights
External Internal
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SWOT Analysis
Strengths Weaknesses
Opportunities Threats
SWOT
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SWOT Analysis
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Risk Management
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Risk Management
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Risk Analysis – What Risk? What If? What Now?
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Risk Identification
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Risk Estimation
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Risk Calculation
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Risk Evaluation
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Risk Management
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SMART
Specific Measurable Achievable RealisticTime
Bound
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Deliverables• User requirements (use cases)
o Prioritise – MOSCOW
Must
Should
Could
Won’t
• Modules / Functionality
o Prioritise – MIN
Must have
Important but not urgent
Nice to have
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Must / BV
End User Needs
Should / BV
End User Wants
Could / BV
End User Don’t Mind
Won’t / BV
End User Don’t Want
End user requirements based on business
value
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Prioritising Requirements
InputBottom
LineBigger Picture
Business Value
Business Needs / Success Criteria
Opinions
Facts
End User LedUser
Requirements
Need
Want
Don’t Mind
Don’t Want
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Needs Based Analysis using MOSCOW
Must Have
Important & Urgent
Should Have
Not Urgent But Important
Urgent But Not Important
Could Have
Not Urgent / Not Important
(Nice to Have)
Won’t HaveNot in Scope
Business Critical Requirements
Time, Budget, Resources / Benefits
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Defining the Scope of the Project
Scope
Acceptance Criteria
Must
Must be implemented within the allocated time,
budget and resources
Quality Expectations
Should
Only to be implemented if there is spare time,
budget or resources from allocation
Could
Only to be implemented if allocated time, budget
or resources can be extended
Not In Scope
Won’t
Will not be implemented within the scope of work
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Strategy Implementation
McKinsey 7-S
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Performance Measurement
CSF - Critical Success Factor
Industry specific CSF: Requirements for effective performance
within industry sector
Organisation specific CSF: Competitive advantage over
competitors
KPIs – Key Performance Indicators
Areas to be monitored in order to determine whether the
required levels of performance has been achieved.
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Cost Benefit Analysis• Benefits (ROI)
o Revenue model
o Time
o Quality
o Customer satisfaction
Measure against
• Cost of
o Resources
o Technology
o Time
o Quality
o Risk
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Revenue Model
1. Marketing
Strategy
2. Sales Strategy
3. Operational
Strategy
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Revenue Model: Creating Value for Customers
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Revenue Model: Competitive & Sustainable Business Model
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Revenue Model: Competitive & Sustainable Business Model
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Revenue Model: Options Analysis
Option 1
Option 2
Option 3
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Cost: Resources & Budget Fixed
R & D
Initial development cost
Fixed technology cost
Consultancy
Legal
Variable
Operating cost: On going development cost
Maintenance
PR
Marketing
Admin
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Options Analysis Option 1- Revenue Model & CBA
Cost
Revenue Model
Benefit Analysis
Option 2- Revenue Model & CBA
Cost
Revenue Model
Benefit Analysis
Option 3- Revenue Model & CBA
Cost
Revenue Model
Benefit Analysis
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Evaluation & Investment Appraisal
Review cost benefit analysis and make
recommendation.
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Executive SummaryWhy
What
Product
Service
How
Technology
Expertise
Process
Where
Resource
Target Market
When
Timeframe
Who
Supplier
User
If
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