Post on 13-Apr-2017
Planon’s 10 Point Plan: The Building Blocks For SEO Success
Paul Raybould - http://planonsoftware.com - 2 April 2014
Agenda
• Why is SEO so important for Planon?• Where are we now?• What have we done?• What changes have we seen?• How will we improve going forward? (AKA
Planon’s 10 Point Plan: The Building Blocks for SEO Success)
• Summary
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Why is SEO Important for Planon?
• 93% of online experiences begin with a search engine.• There are over 100 billion global searches being
conducted each month.• SEO leads have a 14.6% close rate, while outbound
leads (such as direct mail or print advertising) have a 1.7% close rate.
• 79% of search engine users say they always/frequently click on the natural search results.http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Top three is the place to be
For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Where are we now?
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
What have we done so far?
1. Added anchor text within sites to pass PageRank throughout the site.
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Added anchor text within the site
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
What have we done so far?
1. Added anchor text within sites to pass PageRank throughout the site.
2. Created external links in websites with high domain authority.
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Added anchor text in external sites
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
What have we done so far?
1. Added anchor text within sites to pass PageRank throughout the site.
2. Created external links in websites with high domain authority.
3. Created links through social media and content that is shared socially.
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Social media links and shares
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
What changes have we seen?
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Planon’s 10 Point Plan for SEO Success
1. Choose the right key words/phrases
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Planon’s 10 Point Plan for SEO Success
1. Choose the right key words/phrases.2. Create landing pages for our chosen key words/phrases.
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Search Engine Optimised Landing Pages for our Chosen Key Words/Phrases
Keyword rich (not stuffed) static text related to chosen key words/phrases
BLOGRegularly updated key word/phrase relevant content
WEBINARRegularly updated key word/phrase relevant content
VIDEORegularly updated key word/phrase relevant content
WHITE PAPERRegularly updated key word/phrase relevant content
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Planon’s 10 Point Plan for SEO Success
1. Choose the right key words/phrases.2. Create landing pages for our chosen key words/phrases.3. Enhance the home page.
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Some home page changes to improve search ranking and conversion
Insert static text here to explain to visitors what we
do – include relevant key
words for SEO
Insert rotating ads here with call to actions to promote new content, events etc that require registration to increase
website conversion
Include a left hand column
across all pages
(including home page)
with‘Quick find’ links to our
search engine landing pages
to pass PageRank /
Google Juice to these pages
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Planon’s 10 Point Plan for SEO Success
1. Choose the right key words/phrases.2. Create landing pages for our chosen key words/phrases.3. Enhance the home page.4. Continue improving our internal linking.
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Planon’s 10 Point Plan for SEO Success
1. Choose the right key words/phrases.2. Create landing pages for our chosen key words/phrases.3. Enhance the home page.4. Continue improving our internal linking.5. Move external pages to our core domain.
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Keep PageRank / Google Juice within our own domain
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Planon’s 10 Point Plan for SEO Success
1. Choose the right key words/phrases.2. Create landing pages for our chosen key words/phrases.3. Enhance the home page.4. Continue improving our internal linking.5. Move external pages to our core domain.6. Conduct audit of technical issues to fix.
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Identify technical fixes that enable search engines to crawl our site more effectively
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Planon’s 10 Point Plan for SEO Success
1. Choose the right key words/phrases.2. Create landing pages for our chosen key words/phrases.3. Enhance the home page.4. Continue improving our internal linking.5. Move external pages to our core domain.6. Conduct audit of technical issues to fix.7. Enhance meta titles, descriptions and key
words.
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Fix meta titles, descriptions and key words
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Planon’s 10 Point Plan for SEO Success
1. Choose the right key words/phrases.2. Create landing pages for our chosen key words/phrases.3. Enhance the home page.4. Continue improving our internal linking.5. Move external pages to our core domain.6. Conduct audit of technical issues to fix.7. Enhance meta titles, descriptions and key
words.8. New/regular/fresh content
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Increase content production – webinars, white papers, blog posts etc
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Planon’s 10 Point Plan for SEO Success
1. Choose the right key words/phrases.2. Create landing pages for our chosen key words/phrases.3. Enhance the home page.4. Continue improving our internal linking.5. Move external pages to our core domain.6. Conduct audit of technical issues to fix.7. Enhance meta titles, descriptions and key words.8. New/regular/fresh content.9. Increase key word rich links through social
media (set up Google alerts to help find content).
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
More key word rich links and anchor text in social media
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
More key word rich links and anchor text in social media contd...
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Planon’s 10 Point Plan for SEO Success
1. Choose the right key words/phrases.2. Create landing pages for our chosen key words/phrases.3. Enhance the home page.4. Continue improving our internal linking.5. Move external pages to our core domain.6. Conduct audit of technical issues to fix.7. Enhance meta titles, descriptions and key
words.8. New/regular/fresh content.9. Increase key word rich links through social
media.10. Improve external link building.
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Tactics to build external links to our domain
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Tim asked the Facilities Show blog to link to our UK blog
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com
Summary / Conclusion
• Ranking well in search engines will help Planon reach a much bigger audience.
• Good search engine rankings can help us meet our lead and revenue targets.
• We’ve already had some success but still have a long way to go.
• Everybody can help, from choosing the right key words, to social media and link building.
Planon's 10 Point Plan: The Building Blocks for SEO Success - http://planonsoftware.com