Jersey Shore OEP

Bookstore Amazon Chegg SU Post

E145 Textbook Used: $112 Used: $77 Rent: $55 Used: $53

Physics 40 Series Textbook

New: $219 Used: $130 Rent: $288 Used: $75

Chem31 A/B Textbook

New: $128 Used: $88 Rent: $70 Used: $68

Survey of 77 Stanford Students: Stanford Bookstore

52% buy books from the bookstore 89% of bookstore costumers are unhappy with prices

96% buy coursereaders70% couldn’t seem to sell them

The Book Barter The first Facebook-integrated, student-to-

student textbook/coursereader service Offers a social realm of exchange Buyers: buy material at cheap price Sellers: get fair price for their items No shipping & handling hassle

MONETARY ESTIMATIONS• 3rd year projections• Including posting

feesBest Case Per Quarter

Worst Case Per Quarter

Costs $50.88 $50.88

Revenue

Ads $800.25 $262.50

Referrals $12,304 $3,786

Posting Fees $75,744 $29,596

Total Profit $88,797.37 $33,593.62

How will it make money Advertisements Referral Fees

After establishing a sufficient enough market Implement a $2 per-

post fee

• Amazon, Chegg and other major online book retailers

• Integration with iStanford and other course management apps and sites.

• Student Groups• Academic Groups• Green Groups

Imagine being able to buy your books in this menu

Estimated Market Share Percentages

Grassroot Marketing Social Media Mailing Lists White Plaza Informationals Student Publications: The Daily, The

Stanford Review Course/College Planning sites: Course

Rank, iStanford, Rate my Professor, The Unofficial Stanford Blog

Year 1 Year 2 Year 3

35% 55% 68%

• $203.52 annual cost to run site low cost to maintain

• Grassroots marketing campaign low marketing cost

• Boot strapping is a viable option