THE ATTITUDE BAR: NOW SERVING KOOL-AID,

COFFEE AND COCKTAILS

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When a business circulates enough

healthy energy to create the attitude

that anything is possible people can't

help but drink the Kool-Aid, coffee or

cocktails you’re serving.

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Attitude is

Internal Brand

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The Goal:Having an internal brand attitude that makes your

business the place employees want to work and

consumers want to invest their money.

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What’s your internal brand’s attitude?

What reality is your business creating?

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“Everything is energy

and that’s all there is to

it. Match the frequency

of the reality you want,

and you cannot help but

get that reality. It can

be no other way. This is

not philosophy. This is

physics.”

-Albert Einstein

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Answering true to 3 or more of the

following statements indicates your

brand may need an attitude

adjustment.

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Does your internal brand have what it takes?

Leaders are more focused on

C-Suite, divisional, or owner

direction than people.

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Leaders are being overtaken

by perceived loss of power,

heightened level of

responsibility, or directional

“unknowns”.

Does your internal brand have what it takes?

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Leaders are showing their

“worst” frequently or more

than usual.

Does your internal brand have what it takes?

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Leaders have become frozen

by politics, and/or are

allowing politics to drive

decisions even when better

options exist.

Does your internal brand have what it takes?

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People are leaving the

business or thinking about it.

Does your internal brand have what it takes?

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Engagement scores are, at a

minimum, satisfactory or

decreasing, and these scores

are being accepted due to

other priorities within the

business.

Does your internal brand have what it takes?

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Employee retention is low

overall, or significant gaps

in particular areas of the

business are evident.

Does your internal brand have what it takes?

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People have a tendency to blame

others and make excuses for

their mistakes rather than accept

ownership and take

responsibility.

Does your internal brand have what it takes?

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People feel that they can’t

make any decisions without

receiving specific approval

from management prior to

doing simple tasks or taking

care of customers.

Does your internal brand have what it takes?

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Gossip, behind-the-back

conversations, complaining,

and “don’t repeat this”

conversations are common

among all levels of the

business.

Does your internal brand have what it takes?

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Having lunch is a rare

privilege—unless it’s done

while working.

Does your internal brand have what it takes?

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Twelve-to-14-hour days are

not uncommon.

Does your internal brand have what it takes?

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Any of the previous statements

are true, despite the fact that

your business provides some

sort of wellness, community, or

“culture” program.

Does your internal brand have what it takes?

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How to create an

anything is possible

attitude…

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3 Principles

1. Functional Leaders Drive Profits

2. Vision and Purpose Ignite Forward Momentum

3. Truth and Clarity Motivate Action

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FUNCTIONAL LEADERS DRIVE

PROFITS

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High-Character ValuesThe secret to 3X more ROA (return on assets)

& engagement.

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High-Character Values

• Fred Kiel Research presented on TED: 6 year study, 100

CEOS from fortune 500 and 1000 companies

• Over 8,000 employee observations

• –.57% in loses due to low-character leadership, 8.39% gains

from high-character leaders.

• Integrity, responsibility, forgiveness and compassion.

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VISION AND PURPOSE IGNITE

FORWARD MOMENTUM

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VisionWhere are you going? No really, where are

you going?

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Vision

Describe it

Map it

Drive it…

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TRUTH & CLARITY MOTIVATE

ACTION

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Ditch the

“Spin”

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Lead with positive

intent

Show up without

anger

Be transparent

Communicate

courageously

Be strong enough to

face fear

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ResultsResults are experienced when you arrive at the destination. Are you willing to stay the course?

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20% MORE PROFITABILITY

37% MORE EFFICIENCY

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Attitude of your

internal brand is

everything.

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Thank You!

To learn more contact Gina Soleil:

ginasoleil.com

info@ginasoleil.com

Tel (402) 401-4462

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