THE ART OF ENGAGING MEMBERS AND CONSUMERS

WITH TECHNOLOGY

Jay ThompsonBroker / Owner Thompson’s Realty

PhoenixRealEstateGuy.com @PhxREguy

Tools for Engagement

Blogs Facebook Pages Twitter Email

Blogs Advantages

Detailed information Interaction through comments Inexpensive hard dollar cost Wide reach

Blogs Disadvantages

Time Legal concerns Building awareness

Facebook Pages Advantages

Relatively widespread reach Multiple admins appear as one Easy to update

Facebook Pages Disadvantages

Can get spammy Tends to be one-way Individual admins appear as one Building awareness

Twitter Advantages

Zero hard dollar cost Hip and trendy Drive awareness to other things One person can manage

Twitter Disadvantages

Limited scope & reach Very short messages Building awareness

Email Advantages

Instant deployment Flexible message length Universal use

Email Disadvantages

Can’t reach consumers Difficult to measure Gets lost in the noise One-way communication

Resources

Wordpress.org Association Blogs

VARBuzz.com Blog.AAROnline.com

Facebook.com AreWeConnected.com

Twitter.com TweetDeck.com Hootsuite.com

MailChimp.com, ConstantContact.com