Post on 08-Mar-2015
TheAnatomyofanOptimalMarketingEmailDid youknow over90% of allconsumers checktheir emailat leastonce aday? Andthat 1/3 ofthe emailstheychoose toopen arebecause ofwellcrafted
S U B S C R I B ET O T H EB L O G !
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B R O W S EM A R K E T I N GT O P I C S
craftedsubjectlines?
For GrooveDigitalMarketingemailmarketingaccountedfor about7% of ourtotalwebsitetraffic lastmonth, butover 25%of our newleads!Those areconversionrates thatcannot beignored.
With thosenumbersbouncingin yourhead, youlikelyrealize it isimportanttounderstandand followsome bestpractices
MarketingEntrepreneurshipFeaturedHigh GrowthLeadGenerationLeadNurturingLocal SEOMarketingAutomationMarketingResourceGuidesMobileMarketingMost SharedOperationsPodcastEpisodesReferralMarketingSellingSEOSocial MediaSpeakingandCommunicationSplit TestingTrafficGenerationTrafficReportsVideoMarketingWebsiteWebsiteAudits
practicesfor emailmarketing.
HowtoCrafttheOptimalMarketingEmailThe firststep toeffectiveemailmarketingis craftingtheoptimalemail. ThisinfographicfromQuicksproutdetails thestepsneeded tocreateemails thatconverttraffic toleads. Thestepsdescribedare:
Audits
How tocreate optimalsubjectlines.
How tooptimizethebodycontentbyclearlyconveyingtheofferandhow itcan benefitthereaders.
How tooptimizethe calltoaction.
How tooptimizeformobile.
Courtesyof: QuickSprout
Emailmarketingis anessentialcomponentof inboundmarketing. Don’t missout on thetraffic andleads thata wellwrittenemailmarketingcampaigncanprovide.
TheAnatomyo
ofanOptimalMarketingEmail
l–pleaseretweet!#content
If you areready tostart aninboundmarketingcampaignfor yourcompanyand aren’tsure whereto start,downloadour freereport, Howto Run anInboundMarketingCampaign.
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Campaign.
How hasemailmarketingworked foryou? Arethere otherbestpracticesthat youhaveimplementedthat aren’tmentionedin thisinfographic?
Hey,thanksfortheinfo.Nowwhat?If you needany helpwithcontentcreation,we havetons offreeresourcesto get you
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