•The aim of our presentation•History •Types of advertising• Is it good or not?•Advertising festivals•130 ages Russian advertising•Conclusion•Sources of information

•The aim of our presentation•History •Types of advertising• Is it good or not?•Advertising festivals•130 ages Russian advertising•Conclusion•Sources of information

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In our report we want to discuss the problem of the interaction between advertising and society. We want to answer the question what the advertising is. Is it a motor of the trade, original art form or a legal lie?

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Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.

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HistoryHistoryXIX centuryXIX century

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HistoryHistoryXIX centuryXIX century

An early advertising success story is that of Pears Soap. Thomas Barratt married the woman from the famous soap making family and realized that they needed to be more aggressive about pushing their products if they were to survive. He launched the series of ads featuring cherubic children. And soon their soap became a brand.Thomas Barratt is considered to be the father of modern advertising.

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HistoryHistoryXIX centuryXIX century

The advertising expansion wasin England in the XIX century.In the picture the whole house is covered with advertising posters.

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HistoryHistoryXIX centuryXIX century

The advertising of the"Moulin Rouge" created by French artist A.Toulouse-Lautrec .

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HistoryHistoryXIX centuryXIX century

The advertising of the bicycle created by Czech artist Alphonse Maria Mucha.

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HistoryHistoryXIX centuryXIX century

Advertising poster of medicine.

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HistoryHistoryXIX centuryXIX century

The advertising poster of Russian corporation “New Bavaria” by artist I.Bilibin.

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HistoryHistory20th century20th century

The year 1903. The prima of New-York opera advertises coca-cola.

Kellogg’s corn flakes,1915

Jell-o America’s most famous desert,1924

“Advertising is the greatest art form of the twentieth century.”Marshal McLuhan, Canadian writer(1911-1980)

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HistoryHistory20th century20th century

This advertisement made in 1984.It shows the original mobile music gadget

Mateus rose-the enchanting pink wine,1968

Ads of C.Dior, 70s

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HistoryHistory20th centuryRussia,USSR

20th centuryRussia,USSR

The advertisement of watch “Vostok”.USSR

Moscow Ads poster, 1900 A.Rodchenko, text of V. Mayakovsky ,Ads of galosh

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HistoryHistory20th century20th century

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"If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising."-Franklin D. Roosevelt

Types of advertising

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billboards

flyers rack cards

radio, cinema and television ads

web banners

human directionals

bus stop benches

Print advertising

Web ads

Street ads

Print advertising Print advertising

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Print advertising Print advertising

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Print advertising Print advertising

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Print advertising Print advertising

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Print advertising Print advertising

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Print advertising Print advertising

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Street adsStreet ads

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Street adsStreet ads

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Street adsStreet ads

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Street adsStreet ads

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Street adsStreet ads

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Street ads

radio, cinema and television ads radio, cinema and television ads

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web ads web ads

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Attitude towards advertising

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The arguments for advertising The arguments for advertising

The arguments against advertising The arguments against advertisingAdvertisements try to influence our emotions by making us buy things we do not need or want. And Sometimes It makes us nervous

Advertisements try to influence our emotions by making us buy things we do not need or want. And Sometimes It makes us nervous

Advertisements help to increase the sale of goods and so producers can sell goods at reasonable prices. They raise the standard of living of people by drawing attention to new products and ideas. They increase the demand for goods and more workers are needed to produce goods so they provide employment.

Advertisements help to increase the sale of goods and so producers can sell goods at reasonable prices. They raise the standard of living of people by drawing attention to new products and ideas. They increase the demand for goods and more workers are needed to produce goods so they provide employment.

"In our factory, we make lipstick. In our advertising, we sell hope."-Peter Nivio Zarlenga "In our factory, we make lipstick. In our advertising, we sell hope."-Peter Nivio Zarlenga

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. Although the festivals also include seminars, workshops

and social events for people in the advertising industry, the

main task of the festivals is to present the awards for the

advertisements and advertising campaigns adjudged the best

of the year.

. Although the festivals also include seminars, workshops

and social events for people in the advertising industry, the

main task of the festivals is to present the awards for the

advertisements and advertising campaigns adjudged the best

of the year.

Advertising FestivalsAdvertising Festivals

130 ages Russian advertising130 ages Russian advertising

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Russian ads was 130 in 2008.

More and more Russian boomers are worried about lack of interesting ideas in visuals and outdated legislation is a problem ,too.The greatest changes are going to happen in 2015. Russia will provide digital TV then.

Russian ads was 130 in 2008.

More and more Russian boomers are worried about lack of interesting ideas in visuals and outdated legislation is a problem ,too.The greatest changes are going to happen in 2015. Russia will provide digital TV then.

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Conclusion

Advertising is the great industry. It can be beautiful, interesting, funny, creative or silly and bad looking. It annoys or helps what to choose.

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Sources of information

http://www.mediaknowall.com/Advertising/history.htmlhttp://www.reklama130.ru/http://news.ntv.ru/http://www.epica-awards.com/pages/epica.htmlhttp://www.goldendrum.com/

Thank you for your attention!